maamoot Posted October 24, 2013 Share Posted October 24, 2013 http://www.bloomberg.com/video/audi-s-1b-bet-on-the-affordable-superbike-zkc4bFvdQ1ySAqBCIzz6DQ.html Link to comment Share on other sites More sharing options...
BSJ Posted October 24, 2013 Share Posted October 24, 2013 Audi must have known what they were getting into. Link to comment Share on other sites More sharing options...
Kwasaki Posted October 24, 2013 Share Posted October 24, 2013 Yep ! probably to do with making a tax decission. Link to comment Share on other sites More sharing options...
dave_boo Posted October 25, 2013 Share Posted October 25, 2013 Bit sad a top marquee has to rely on such 'pedestrian' bikes to remain afloat. If I could justify the cost I would get a Ducati my skill levels holding the bike back be damned. Sent from my GT-N7100 using Thaivisa Connect Thailand mobile app Link to comment Share on other sites More sharing options...
JonnyF Posted October 25, 2013 Share Posted October 25, 2013 Bit sad a top marquee has to rely on such 'pedestrian' bikes to remain afloat. If I could justify the cost I would get a Ducati my skill levels holding the bike back be damned. Sent from my GT-N7100 using Thaivisa Connect Thailand mobile app Are you referring to the 795? I wouldn't call that pedestrian, it's still pretty exotic when compared to... lets say - the new CB*500 range. Link to comment Share on other sites More sharing options...
VocalNeal Posted October 25, 2013 Share Posted October 25, 2013 Honda sells something like 4M bikes a year in Indonesia sure they don't cost $70,000 each but say 1500 so to compare Ducati would have to sell 85,000-ish bikes at 70,000. They sell about 10,000 a quarter so 40,000 a year So Honda's revenue in Indonesia is larger but bikes cost less so maybe Audi is correct? They have to sell more lower cost bikes. Not more higher priced bikes. The article was from Bloomberg so it is less about motorcycles than % information for stock gamblers. 1 Link to comment Share on other sites More sharing options...
maamoot Posted October 25, 2013 Author Share Posted October 25, 2013 will be interesting to see which engine they put in the Monster Link to comment Share on other sites More sharing options...
nikster Posted October 26, 2013 Share Posted October 26, 2013 It's generally easier to downscale from a premium product than it is to upscale from a value product. So I think Ducati's going to be all right on design alone. KTM and Ducati are doing all the right things to hit the growth markets, Honda of course keeps killing it from the low end. BMW is missing out; Triumph might yet change course. There will be a low displacement scrambler from Ducati soon- imagine it's a 250cc or 300cc cafe racer for 200k baht, would be highly competitive with Honda & Kawasaki here. Link to comment Share on other sites More sharing options...
Wong! Posted October 26, 2013 Share Posted October 26, 2013 It's generally easier to downscale from a premium product than it is to upscale from a value product. So I think Ducati's going to be all right on design alone. KTM and Ducati are doing all the right things to hit the growth markets, Honda of course keeps killing it from the low end. BMW is missing out; Triumph might yet change course. There will be a low displacement scrambler from Ducati soon- imagine it's a 250cc or 300cc cafe racer for 200k baht, would be highly competitive with Honda & Kawasaki here. I read (and talked to the company who is building a new BMW dealership in Udon) that BMW were also developing smaller bikes and they will be made in Thailand along with one or two mid-range bikes. Link to comment Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now