THAI's cabin factor down to 70.2% in July

[webfact]

AVIATION
THAI's cabin factor down to 70.2% in July
The Nation

BANGKOK: -- Thai Airways International (THAI)'s cabin factor in July stood at 70.2 per cent, compared to 75.3 per cent in the same month last year.

The airline said that in July, flight schedules were adjusted in response to changing demand, resulting in a 5.4 per cent drop in the available seat-kilometre (ASK) from the same period last year. In the month, the revenue passenger-kilometre (RPK) declined by 11.8 per cent, particularly on Asian flights.

Freight load factor in the month rose to 51.2 per cent, from 47.4 per cent last year.

The figures were reported to the board of directors who convened today.

The board is chared by ACM Prajin Juntong, a deputy chief of the National Council for Peace and Order.

In a statement, the airline said that the situation in July showed an improvement from the previous month along with overall sentiment. However, it was still worse than the same period last year.

Source: http://www.nationmultimedia.com/business/THAIs-cabin-factor-down-to-70-2-in-July-30240921.html


-- The Nation 2014-08-14

[terryp]

even on discount search engines Thais prices are over the top, no wonder people use other airlines . I dont even bother looking at Thai now

[Thai at Heart]

Ouch

[beano2274]

Thai need to be more competitive, I will be flying to Thailand in Dec over Christmas and New Year, the price for one person is around 3600euros in Business class, whilst if I use Etihad or other airlines the price is in the 2500euros region, and a stopover ain't gonna bother me.

[ginjag]

Ouch

They will not listen to the past customers, as they know best. Lufthansa BKK-LHR-BKK 31,000 baht. Thai over 45,000 baht (if your Lucky) over 50,000 if your not. Here is your answer --sorry---you cloth eared nits. Listen to the feedback.

[winnerinsix]

even on discount search engines Thais prices are over the top, no wonder people use other airlines . I dont even bother looking at Thai now

Exactly correct.... The prices they are asking are way over the top, when compared to like airlines Emirates or QANTAS...

On their site, a return from Sydney to BKK is 1300 bucks... Same dates... Emirates are 950

No Brainer really.

[shirtless]

When you are competing on the world market you cannot kid yourself These numbers confirm that, they may even still be slightly optimistic.

[JacChang]

Our airline has seen a significant improvement compared to last year.

Our cabin factor improved from 75.3% to 70.2%.

Our airline offers cheaper prices compared to our competitors.

Sydney to Bkk cost ONLY 1300 bucks, other airlines charge higher at 950.

Please... CHOOSE US

[upena]

Khon Kaen to Bangkok (Don Mueang) - Thai Smile 2,250 baht. AirAsia - 1,185.

[Chao Lao Beach]

Freight load factor in the month rose to 51.2 per cent, from 47.4 per cent last year.

More money in freight anyway

And on Thai service is same same

[nottocus]

At Christmas, me and the wife and our kid are flying to Vientiane with a stopover in BKK.

Thai was 60,000 baht return all up.

Cathay was 88,000 baht just to fly to BKK from HK and back.

[ginjag]

Khon Kaen to Bangkok (Don Mueang) - Thai Smile 2,250 baht. AirAsia - 1,185.

But you have to consider in the long 40 mins journey you have to gulp down a plastic water and a sweet cake, that is why you pay 1000 baht more.

[96tehtarp]

When business is lagging, we need to charge more.

[ginjag]

Are the freebies and vip included in the 70.2% ???

[laurentbkk]

At least people still fly THAI airways .... I gave up long ago , there are always better and cheaper .....even the cabin staff look bored and tired .... flying biz all the time , rarely receive a greeting in the plane ..food is lousy ..comfort is minimalist .... we have the choices of flying any other ailrines , that's what we do ..

[Ricardo]

Freight load factor in the month rose to 51.2 per cent, from 47.4 per cent last year.

More money in freight anyway

And on Thai service is same same

Although if "flight schedules were adjusted in response to changing demand, resulting in a 5.4 per cent drop in the available seat-kilometre (ASK) from the same period last year" means that they have switched to smaller aircraft, as seems likely, then the same freight-volume would show up as being a higher percentage on a similarly-reduced hold-capacity.

It does make sense to cut capacity, while maintaining schedules, at times of low demand. Similarly capacity is normally boosted, when demand is higher, switching to larger aircraft or adding extra flights where possible. This is simply normal practice, isn't it ?

Low-demand time (for TG) is therefore a good time to schedule major-maintenance, or try to lease out aircraft to other airlines, who are busier during the European peak-summer-season.

[Lupatria]

When business is lagging, we need to charge more.

So right - Thai logic if this exist anyway...

[canopus1969]

Just came back from Paris on a 380 and the service (and plane) were as good as any other airline - only trouble was the occupancy, wish it was only 70% and not the 101% it seemed like.

[Cadan]

- with almost double of tourists coming to Thailand in the past 5 years - Thai Airways has not been able to increase market share.

Why ? Pricing is not competitive. Solve the pricing and customer will come back. 40 % of cost is fuel anyway thus flying with each passenger more is already a WIN. Also stop spending 80 million US$ in additional advertising. A complete mistake. Rather give the price benefit direct to the customer. Lets see if there is someone capable of fixing it.

[ginjag]

Just came back from Paris on a 380 and the service (and plane) were as good as any other airline - only trouble was the occupancy, wish it was only 70% and not the 101% it seemed like.

Can you be honest, will you inform us of the price.

[SoFarAndNear]

Thai is always more expensive then most other airlines. Maybe this is just a way to show that they only want quality tourists

[bud7]

Totally agree. I always liked Thai and still have a Gold Card, which is only current because I fly on other Star Alliance airlines. Recently I was going to use miles to fly to Yangon, but because the "fuel surcharge" is not included in the 'free' ticket, it would have cost more to fly 'free' on Thai than get a promotion ticket on Air Asia. Is anyone at Thai aware of what other airlines charge? Thai never has a better deal.

[96tehtarp]

Totally agree. I always liked Thai and still have a Gold Card, which is only current because I fly on other Star Alliance airlines. Recently I was going to use miles to fly to Yangon, but because the "fuel surcharge" is not included in the 'free' ticket, it would have cost more to fly 'free' on Thai than get a promotion ticket on Air Asia. Is anyone at Thai aware of what other airlines charge? Thai never has a better deal.

Thai has a unique product that is superior to that of other airlines. It is therefore justified that they charge more. Charging less would indicate an inferior product to the competition's. It is preferable to suffer a lower cabin factor than show inferiority.

Edited August 14, 2014 by 96tehtarp

[h90]

even on discount search engines Thais prices are over the top, no wonder people use other airlines . I dont even bother looking at Thai now

and the service is bad and if you book it you may end on a code sharing airplane

[Nigeone]

Years ago I flew Thai..Was really impressed as service was excellent and the price was the best I could find...I always go for value for money...since then have given up even looking for thai prices as they are very expensive.

Now in recent years I have gone by Etihad and now I can fly from Isle of Man to Bangkok return for 28.500 bht..From Manchester only it would cost 25.800 bht.

A thai airways flight sourced today from Isle of Man to Bk...I kid you not...cheapest I can find 178,200.00 bht....and that's for ecomony..The best I can do on Thai is 40,878.00 and thats from London.Why would anyone in there right mind go Thai.....

[Suriya4]

Thai seat are reserves for elite falang, not kee-nok falang.

[Nigeone]

kee-nok falang...mmmmm don't know what that means but I imagine it might mean cheap travellers....does it say that in Thai terms and conditions??...and if my assumption is correct who are you to tell me my social class..I actually have done all right for myself but don't see why I need to pay out over the top fares for an inferior service than to what I receive from Etihad.......go ahead mate if you want to waste your money...I would prefer value for money anytime and maybe an extra month or two in Thailand to paying for an over priced air ticket with an inferior carrier.....

[surangw]

if they lower their prices they think they will lose face by showing the need to compete.

[Nigeone]

if they lower their prices they think they will lose face by showing the need to compete.

I'm sure your right...but in the mean time till one day this century when they wake up and realise that admitting a mistake isn't as earth shattering as they always thought they will continue to lose money....

[fish fingers]

Thai Airways is a serious accident waiting to happen imo, they have been very lucky recently

EVA for me atm, altho I might start using BA again soon