The changing face of our viewing habits

[rooster59]

The changing face of our viewing habits

BANGKOK: Ericsson Consumer Lab recently released the report "'TV and Media 2015: The Empowered TV and Media Consumer's Influence".

The report shows interesting key findings reflecting consumer views and industry sce?narios including the revelation that streamed on-demand content is soaring; millennials prefer the mobile screens; linear TV remains key; finding content is difficult; binge viewing changes the game; and non-believers in tra?ditional pay TV may eventually change their minds.

The report was conducted by qualitative [interviews] and quantitative data collec?tions in 20 countries - Brazil, Canada, China, Colombia, France, Germany, Greece, Ireland, Italy, Mexico, Portugal, Russia, Spain, South Korea, Sweden, Taiwan, Turkey, UK, Ukraine and the US.

Streamed on-demand content is soaring.

Over 50 per cent of consumers state that they watch streamed on-demand video con?tent at least once a day, up from 30 per cent in 2010.

Today, people estimate that they spend six hours a week watching streamed TV series, other programmes and on-demand movies. This has more than doubled since 2011.

Millennials prefer the mobile screens.

Those aged 16-34 spend 53 per cent of all their video viewing time on a smart?phone, a lap?top or a tablet.

Since 2012 the number of consumers across all age groups who watch video on their smartphones has increased by 71 per cent. The average time spent watching videos on mobile devices is up three hours a week compared to 2012.

Linear TV remains key.

The popularity of linear TV remains high, mainly due to its access to premium viewing and live content like sports and its social value.

Linear viewing is linked to age: 82 per cent of 60-69 year olds say they watch linear TV on a daily basis, while only 60 per cent of mil?lennials (those aged 16-34) do so.

The difficulty of finding content.

Half of consumers watching linear TV say they cannot find anything to watch at least once a day. As many as 62 per cent of con?sumers aged 25-34 face this challenge on a daily basis. Consumers feel that recommen?dation features are simply not smart or per?sonal enough.

Binge viewing changes the game.

Bingeing, the watching of multiple episodes of TV and video content in a row, has rapidly become a key part of the TV and media experience.

This habit is prominent among subscrip?tion video-on-demand (S-VOD) users, where 87 per cent binge view at least once a week, compared to 74 per cent of non-S-VOD users.

Non-believers in traditional pay TV may eventually change their minds.

For TV cord-nevers (consumers who have never had a pay TV subscription) it is difficult to understand the value as it is offered today. Long binding times, inflexible packages and high costs and advertising cause 50 per cent to believe they will not pay for it, even in the future.

However, 22 per cent of cord-nevers are already paying for over-the-top content serv?ices, indicating a willingness to pay for sub?scription TV, albeit with a different bundle approach.

The report leads to the new business models.

The emergence of today's demanding consumers puts new requirements and expectations on the TV and media experi?ence. There are three specific areas that influ?ence a consumer's service experience: great content, flexibility and a high quality overall experience.

Consumers also wish for a TV/video bun?dle with unlimited mobile data, allowing them to watch content on the go without the risk of running out of data. This is very impor?tant to more than one third of consumers. To aggregate content on top of bundling broad?band, data plans and video makes for a seamless service experience.

Supporting these three areas will be cru?cial when creating the 21st century TV and media offering and bringing it to consumers, the report said.

Full story: http://www.nationmultimedia.com/national/The-changing-face-of-our-viewing-habits-30272435.html

-- The Nation 2015-11-07

[Suradit69]

And don't forget zombies and vampires or the secret possession of super-powers by otherwise unremarkable characters. Finding a recently released movie or serial without at least one of those is increasingly difficult. Not sure if that's a measure of viewing habits or a disturbing insight into the needs of viewers to escape into empowering fantasy. I wonder if the sales of night lights are up.

[steven100]

well that story is just fascinating .................

[NongKhaiKid]

Meanwhile back in the real world of LoS television soaps hold the Top Ten positions in opinion polls amongst viewers.

[BuaBS]

And don't forget zombies and vampires or the secret possession of super-powers by otherwise unremarkable characters. Finding a recently released movie or serial without at least one of those is increasingly difficult. Not sure if that's a measure of viewing habits or a disturbing insight into the needs of viewers to escape into empowering fantasy. I wonder if the sales of night lights are up.

The TV season that started in september must be one of the worst in years ! (and this after a summer schedule that was very disapointing too) . What a load of unwatchable , uninteresting cr-p.

I'm rewatching some series & movies from years ago , so I can delete them and make some room on my HDD. Living in Thailand , has leaned me to go without live TV. I don't miss it nor want it ever again. "Watching TV" is now playing a file when I want it and with absolutely no commercials.

[Thaidream]

Thai TV and American TV are some of the worst in the World. The awful soap operas in Thailand and the reality garbage in the West are so mind numbing it is no wonder that we are producing malcontents and people with no substance. The reason behind this is of course greed- the business people that create this garbage do it to attract the very uneducated and lure sponsors to pay for the commercials and sell more garbage to the public. In Thailand there is another aspect of this- keep the people occupied with nonsense so they don't think about the important things that are not being provided, such as a proper education.

[Usernames]

This is a golden age of television. It has never been better. N.E.V.E.R. Just a partial list:

The Blacklist

The Americans

House of Cards

The Strain

Salem

Black Sails

Game of Thrones

Mr. Robot

Outlander

Orphan Black

Homeland

Marco Polo

Bates Motel

Big Bang Theory

Fresh Off the Boat

The Last Man on Earth

[fred Kubasa]

Thais are really forgiving people with a room temperature I. Q. who will

watch 25 year old films featuring long dead actors/crew and believe

giant tomatos did, at one time, consume the earth so producers of domestic

and foreign screen delights can just keep trading back/forth their entire

library of 10 or 12 offerings, each time labeling one as a Premiere

Screening" and , having a short memory span, most Thais will view today,

what they saw just yesterday, as BRAND NEW ! I've had my fill of

" Liilies Of The Field" after seeing it's " Thai Premiere " showing,

68 times !

[ozyjon]

This is a golden age of television. It has never been better. N.E.V.E.R. Just a partial list:

The Blacklist

The Americans

House of Cards

The Strain

Salem

Black Sails

Game of Thrones

Mr. Robot

Outlander

Orphan Black

Homeland

Marco Polo

Bates Motel

Big Bang Theory

Fresh Off the Boat

The Last Man on Earth

Never heard of any of them except Big Bang Theory, i have other things to do

like looking at cloud formations, there you go, make a film about that,

[stoneyboy]

Yes how the times have changed here in Thailand for the worst.

The weekly Friday night comedy hour forced upon the masses in the name of happiness,peace and tranquility.

No wonder people are streaming more content,that way you get to choose what you watch when you want.

Oh hang on a moment,the people are having to much fun and access to said Internet,it's time to close these buffoons down with a single gateway.

You will do as we say not as we do.

KHRAP.

Edited November 7, 2015 by stoneyboy