TAT Targets More Online Travellers

[george]

TAT targets more online travellers

BANGKOK: -- The Tourism Authority of Thailand (TAT) has launched an e-marketing campaign that it hopes will reach internet travellers in the niche tourist markets of 27 countries.

To spearhead the launch of this ambitious project, TAT has appointed the Bangkok-based Born Distinction Co Ltd to create a strategic e-marketing campaign that will promote tourism, medical facilities and real estate business operators in Phuket, Krabi and Bangkok.

Project manager, Jidapa Julakasilp reported that the project will target both in-bound travellers and local expats, and provide travel suppliers with an online distribution channel that will enable them to promote special deals, new packages, and highlight review articles, client testimonials and contact information.

There will also be an email campaign that will utilise an in-house database of 30,000 members, a partner database from Thai Airways of its one-million strong Royal Orchid Plus membership, 60,000 members from silkspan.com and rental databases from fridae.com, shoppinglifestyle.com.sg, allexpat.com, thaivisa.com and bangkokpost.com.

"The email campaign will only be for exclusive deals, so it should be cheaper than full website promotion, because the campaigns will only be short," K Jidapa added.

TAT’s information techonology department director, Phanom Kaributra explained that there is a high usage of searching tourism information online in the 27 countries targeted.

"This project is aimed at promoting Thailand’s tourism industry via online communities, establishing an online channel for tourism-related businesses and motivate travellers’ online purchasing behaviour," he explained.

"We expect the online exposure for our new website will be 200 million views, 3.5 million unique visitors and earn 200 million baht in revenue for the tourism industry during the project’s timeframe. If the project succeeds, TAT will consider year on year extensions."

--Phuket Post 2006-10-13

[george]

CLARIFICATION:

thaivisa.com is mentioned in the above article. Please note that we have NOT been contacted by TAT regarding this, and we DO NOT rent out our members addresses and personal information. Here is our privacy policy:

http://www.thaivisa.com/374.0.html

[stumonster]

CLARIFICATION:

thaivisa.com is mentioned in the above article. Please note that we have NOT been contacted by TAT regarding this, and we DO NOT rent out our members addresses and personal information. Here is our privacy policy:

http://www.thaivisa.com/374.0.html

and we will soon see how the Royal Orchid Plus privacy policy works even when you have deselected the options for product notifications.

[ovenman]

CLARIFICATION:

thaivisa.com is mentioned in the above article. Please note that we have NOT been contacted by TAT regarding this, and we DO NOT rent out our members addresses and personal information

So much for accuracy in the media...

[Old Man River]

TAT targets more online travellers

BANGKOK: -- The Tourism Authority of Thailand (TAT) has launched an e-marketing campaign that it hopes will reach internet travellers in the niche tourist markets of 27 countries.

"We expect the online exposure for our new website will be 200 million views, 3.5 million unique visitors and earn 200 million baht in revenue for the tourism industry during the project’s timeframe. If the project succeeds, TAT will consider year on year extensions."

--Phuket Post 2006-10-13

I don't know. Maybe it is just me, but everytime I hear such wonderful expectations, the Thai Elite Card comes to mind.

[lung]

TAT targets more online travellers

"We expect the online exposure for our new website will be 200 million views, 3.5 million unique visitors and earn 200 million baht in revenue for the tourism industry during the project’s timeframe.

cha cha ....

[lukamar]

More email spam.. I can't wait..

[OlRedEyes]

More email spam.. I can't wait..

And industrious little TAT or 'consultant' people posting wonderful reviews of Thailand tourism on the boards...

Watch out for a flood of new posters with rose tinted glasses.

[fxm88]

The Tourism Authority of Thailand (TAT) has launched an e-marketing campaign that it hopes will reach internet travellers in the niche tourist markets...

Hmmm... which niche markets are they gonna target? The LBFM and Asian Street Meet niche markets?

Hold onto your Thailand Elite card, it's going to be a bumpy night.

[LaoPo]

TAT targets more online travellers

To spearhead the launch of this ambitious project, TAT has appointed the Bangkok-based Born Distinction Co Ltd to create a strategic e-marketing campaign that will promote tourism, medical facilities and real estate business operators in Phuket, Krabi and Bangkok.

Huh ?

LaoPo