Sor Chandara

Cambodia's Tourism Ministry has released a white paper for capitalising on the rapid growth in Chinese inbound tourism, with the aim of drawing and catering to roughly 2 million Chinese tourists per year by 2020.

The tourism sector development guide, titled “China Ready for Cambodia Tourism”, includes a five-year strategy for increasing the share of Chinese tourists to the Kingdom to about a third of the overall 7.5 million annual tourists projected by 2020.

Tourism Minister Thong Khon said at the white paper’s release on Monday that despite the swift increase in the number of Chinese tourists visiting Cambodia – ranked second of all travellers in 2015 – the ministry’s focus would be on improving the quality of Cambodia’s tourism product through targeted marketing.

read more: http://www.phnompenhpost.com/business/tourism-plan-looks-china

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