120 branches Thai Amazon Coffee Expansion

[geovalin]

 

Café Amazon, Thailand’s famous coffee chain brand owned by the country’s largest energy firm PTT Plc., is planning a mega expansion in Cambodia with 120 branches throughout the Kingdom by 2021. This was revealed yesterday at a franchise signing ceremony, where 19 investors reached an agreement to set up 120 Café Amazon branches nationwide. There are already 17 PTT-owned Café Amazon branches in Cambodia, with 18 more planned this year.
 

“Providing the Café Amazon franchise to local investors boosts and promotes the coffee brand in Cambodia. We hope to set up another 120 branches, in the country, in the next six years,” said Suthon Choothian, managing director of PTT Cambodia. There is a growing trend among younger Cambodians to drink coffee in fancy cafes, and it is this generation that Café Amazon wants to target.
 

“These are the young Cambodians that Café Amazon wants to reach out to ‒ those who come to cafes to hangout and want variety in their coffee flavors,” said Mr. Suthon. In Cambodia, Café Amazon outlets are found at PTT petrol stations and the first outlet was set up in 2013.

 

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