Cambodia's call centres lost in translation

Cambodia's nascent call-centre industry faces many challenges when competing with established Asian outsourcing giants like India and the Philippines, and despite recent growth, experts are divided on whether the Kingdom’s youthful population and developing infrastructure will be enough to compensate for its relatively low education levels.

Tiabduan Poolun, country manager for One to One Cambodia, a subsidiary of one of Thailand’s largest call-centre firms, said while most local companies have little knowledge of the importance of outsourced customer services, demand was growing steadily.

Moreover, the foreign language skills of Cambodian youth were proving an asset in securing regional clientele, putting the Kingdom on course to be a regional call-centre hub.

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