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As advertising goes dark, industry's bad year turns worse

webfact
webfact
in Thailand News - Discussion

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As advertising goes dark, industry's bad year turns worse

By Sasiwan Mokkhasen, Staff Reporter -

 

Mourning-Billboard.jpg

 

A billboard at Asok junction was seen replaced with tribute to His Majesty the Late King Friday.

 

BANGKOK — On the BTS Skytrain, normally loud advertisements have gone silent ever since the death of His Majesty the King, replaced on all screens with a poem dedicated to mourning his death.

 

While that may be good news to commuters, advertising agencies said Monday they foresee a fall in revenue as Thailand embarks on a year of mourning. Though there is no official ban, parties from advertising agencies to brands have agreed it is inappropriate to promote commercial interests.

 

Full story: http://www.khaosodenglish.com/news/business/2016/10/17/advertising-goes-dark-bad-year-turns-worse/

 
khaosodeng_logo.jpg
-- © Copyright Khaosod English 2016-10-18
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