Top retailers gear up for Chinese New Year shoppers

By THE NATION

 

Central Food Hall on the seventh floor of the CentralWorld shopping complex in Bangkok has prepared for the coming Chinese New Year festival with colourful offers and decorations.

 

MODERN RETAILERS have launched attractive Chinese New Year campaigns to cash in on the first major festival of 2017 that lures high shopper spending.

 

According to Kasikorn Research Centre, total spending during the Chinese New Year festival is expected to reach Bt6.4 billion, or at about Bt3,600 per household on average, up 3 per cent from the same festive event last year, driven by the higher prices of goods. 

 

he challenge for vendors is to find the right strategy to respond to the current behaviour of consumers, both traditional and new generations of Chinese people, who have different points of view on purchasing Chinese New Year offerings (such as chicken and oranges), KResearch says.

 

Full story: http://www.nationmultimedia.com/news/business/corporate/30304573

 

 

 

-- © Copyright The Nation 2017-01-21

wood that be all those 50BHT.SHOPS.