Sony and Honda, which announced a joint venture last year to develop and build electric cars, have revealed the name of their new car brand. It will be called Afeela.
At a presentation during the Consumer Electronics Show, Sony Honda Mobility chief executive Yasuhide Mizuno revealed a prototype of the company’s first car, which looked like a mid-sized sedan, but he revealed little detail about it. The car will be available to order and even purchase in 2025, he said, but the first deliveries of the car would not take place in North America until 2026, he said. The car will be built at one of Honda’s factories.