To say you live in Isaan can mean several things. You can live in a higher end housing development. But for the foreigners who follow the little lady to the rice fields and build a mega home, do you feel uncomfortable living next to the poor rice farmers? Your trip to Makro probably exceeds your neighbors monthly income. You have a new pickup, top of the line furnishings, maybe a pool. All the while watching the old ladies digging for land crabs for their next meal. Guys cutting grass for a few skinny cows kept next to their shack during rice season.
Oh and lets not forget living with her extended family and possibly in your house. Oh, I mean her house.