Yes, you'd need to consider all elements of your house design and decide for yourself how much you'd want to spend on improving your house thermals.
Like in your situation with solar... It probably won't be cost effective to go overboard with better insulating materials.
Walls, windows, ceiling, roof, doors - all contribute to thermal energy transmission.
Going "standard" would save you tons of money.
But if your goal is to insulate every major contributing part then your overall house price will dramatically increase.
As in regards to the highly recommended AAC blocks.
Yes, they're great, especially in thicker sizes.
But,
you'd also need to consider the extra costs.
If done right a wall constructed out of AAC bricks would be considerably more expensive labor-wise as compared to the standard red brick wall.
You'd need to go with an experienced AAC block layer or risk a possibility of the constant render cracking later on.