Years ago, I worked for a company that had a single successful product, it's cash cow. But everyone knew that when the cash cow died from obsolescence, the company was dead meat.
So, Top Management was continually making pronouncements about new products and services that would supplant the cash cow. All of those announced products and services came to nothing. As an employee, it was rather distressing, and I made an exit plan.
After I left, the cash cow started failing, and the company effectively failed.
I see the same with these pronouncements by Top Management that are disconnected from reality. Thailand is a cash cow for Top Management today, but if they run the country into the ground by focusing on Hubs and proclamations of Crackdowns and other useless endeavors, those left holding the bag will have a tough time.