The first thing they should do is stop artificially raising the value of the baht.
Thailand is no longer a cheap tourist destination and is clearly being overtaken by Vietnam and the Philippines.
Tourists are getting less and less for their money.
I think many of them make their living primarily from the food they sell on Grab and Food Panda.
I've been to Indian restaurants where I was the only customer, but the delivery drivers kept arriving on motorbikes.
In fact, they don't seem to be anywhere: I've tried different addresses in Pattaya, Bangkok, Phuket, Chomburi,... and it always says "your location is out of the service area"
In Europe, I ride a Kawasaki ZZR1400 with almost 200 hp.
In Thailand, I wouldn't even dream of riding a motorcycle in the completely crazy traffic, except on some small, almost traffic-free islands, like Koh Samet, Koh Chang, or Koh Tao.
A well-known budget restaurant in Jomtien raised its menu prices by 50% in 2024 and now by another 10% in 2025.
It's normal for prices to rise every year, but if they skyrocket, it's also normal for customers to stop coming.
So you don't live in Pattaya and don't go to massage parlors, but you come to the Pattaya forum to comment on a well-known massage parlor chain that you've never seen or even knew existed.
The massages are like any other cheap place.
The prices are higher.
Despite the luxurious facade that suggests a luxurious place with quality facilities and massages, when you go upstairs for an oil massage, you find the same curtained-off tables you'd find at any other cheap place.
I tried once, but I won't go back.