Hi, bless,
Thank you for your insightful post.
So Junk Food can be part of his Image Strategy. Yes, it makes a lot of sense.
High profile political figures in history, often valued Own Image, to maintain support among the population.
Adolph Hitler only publicized his photo of stern face, to make people believe he is the stoic leader.
38th US president Ford, said, 'I am Ford, not Lincoln', during his presidential campaign.
*Ford, referring to popular inexpensive car brand. So as Lincoln; meaning a friend to ordinary Americans.
And Saddam Hussein, liked to portray himself as the Saladin on a white horse.
*12th century Muslim king who successfully repelled European Crusaders, during their 3rd campaign for Jerusalem.