China Mobile, Central Pattana Launch Thai Tourist Perks

Central Pattana has teamed up with China Mobile International and JegoTrip to enhance digital travel privileges for Chinese tourists in 14 malls across Thailand. This collaboration aims to increase tourist spending and support sustainable tourism.

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The initiative targets Chinese and Asian visitors using JegoTrip, facilitating digital travel planning and lifestyle experiences at Central shopping centres nationwide. With China Mobile International’s vast user base, this partnership connects tourists with Thailand’s retail and tourism sectors, promoting the country as a premier destination.

Dr. Nattakit Tangpoonsinthana from Central Pattana highlighted the importance of Chinese tourists, emphasizing their role in driving Thailand’s tourism industry. The focus is on high-quality, independent travellers who enjoy seamless digital and lifestyle experiences. This trend could enhance footfall and spending in major tourist destinations.

Pattaraanong Na Chiangmai from the Tourism Authority of Thailand noted Chinese tourists as the largest group visiting Thailand. Between January and mid-April 2026, 1.77 million Chinese tourists visited, and the TAT aims to attract 6.7 million by year-end, a 40% increase from the previous year.

JegoTrip users can access e-vouchers for shopping, dining, and activities until March 2027, covering major tourist cities like Bangkok and Phuket. The campaign promotes a "one-platform, multi-destination" experience, easing travel planning and benefit redemption.

The discounts, up to 25%, apply across leading brands in the Central group, intending to draw high-value tourist traffic and support Thailand’s goal of being a global lifestyle destination.

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  Adapted by ASEAN Now · The Nation · 28 Apr 2026