Thailand welcomed 32.9 million foreign visitors in 2025, a 7.23% decline from the year before, as debate over dual pricing resurfaces in the tourism sector. The issue is examined in the second episode of the Bangkok Post’s Why Bangkok series, published on 28 February 2026. While no single factor explains the fall in arrivals, concerns over whether tourists feel fairly treated remain under scrutiny.
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Dual pricing is not unique to Thailand. Landmarks such as the Taj Mahal in India and Petra in Jordan charge foreign tourists higher entry fees, often described as maintenance contributions. In Thailand, public attractions including temples and national museums operate under ministerial regulations, while private operators fall under the Department of Internal Trade, though they are harder to regulate.
For some visitors, pricing differences are not the main concern. Caroline Purcell, a tourist from the United States, described entrance fees at Wat Arun as reasonable, noting high visitor numbers suggest affordability. She said she was “not totally opposed to native Thai people getting into these attractions for free considering this is your country”.
The issue becomes more complex for long-term residents. Pawarin Ramanwong, a travel agency director, said expatriates who have lived, worked and paid taxes in Thailand for years are still charged foreigner rates based on appearance. She argued that treating expats like locals in pricing would make them more comfortable spending money in the country.
Ms Pawarin also highlighted transparency as the core concern. She said clear communication about costs and how revenue is used, such as for clean restrooms and proper information signs, would help visitors feel charges are justified. She emphasised that openness from the outset is essential.
Beyond formal admission fees, informal transport scams have long affected Bangkok’s reputation. Taxis and tuk tuks operating outside fixed-rate systems have generated frequent complaints, with enforcement against individual drivers proving difficult. However, ride-hailing applications such as Grab and Bolt have shifted tourist behaviour towards fixed, transparent pricing.
Duengnapa Jarijitpaiboon, a local vendor, said tourists now avoid confusion by using these platforms instead of taxis and tuk tuks. The Department of Land Transport has introduced QR codes in taxis to allow passengers to identify drivers, verify fares and file reports directly. These measures aim to improve accountability.
Bangkokpost reported that industry observers note that tourism represents a significant share of national income. A Belgian tourist said other Southeast Asian destinations are sometimes cheaper with comparable or better service. Ms Pawarin warned that without serious attention to such concerns, the country risks losing its competitive edge.
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Adapted by ASEAN Now Bangkokpost 1 Mar 2026
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