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KFC Thailand operator with 500-plus stores may be sold

Thai Beverage Public Company Limited, the Thai drinks group behind Chang beer and SangSom rum, is reportedly considering selling its KFC franchise business in Thailand.

Bloomberg, citing people familiar with the matter, said ThaiBev is working with Bank of America to assess potential buyer interest. The discussions are ongoing and may not result in a transaction.

The business is operated by QSR of Asia Company Limited (QSA), part of ThaiBev's food division. QSA runs more than 500 KFC branches nationwide, making it the country's largest KFC franchise holder.

Buyer interest is being tested

ThaiBev is controlled by billionaire Charoen Sirivadhanabhakdi and bought 240 KFC branches in 2017 for about 11.4 billion baht.

QSA is one of three KFC franchise holders in Thailand. The other operators are Central Plaza Hotel Public Company Limited and Restaurants Development Company Limited, which is backed by Devyani International.

No sale has been announced, and Bloomberg's report did not suggest that branches would close or that there would be immediate changes for customers. A sale of ThaiBev's KFC operation, if completed, would transfer the business to a new owner rather than remove the chain from the market.

Food division delivers thin returns

Kaohoon International reported that ThaiBev's food segment, including the KFC business, recorded attributable profit of 54 million baht from sales of 11,325 million baht in the six months to March 31, 2026.

That works out at a margin of about 0.5%. The segment accounted for just 0.34% of ThaiBev's total group profit of 15,965 million baht during the same period, highlighting its relatively low returns compared with the group's beverage operations.

Bloomberg reported in 2020 that Restaurants Development had also considered selling its Thailand KFC franchise business, then valued at about US$200 million. It was reported at the time to operate around 200 branches and employ roughly 4,000 people nationwide.

No comment from ThaiBev

ThaiBev had not replied to Bloomberg's request for comment on the latest report, while Bank of America declined to comment.

KFC is operated globally by Louisville, Kentucky-based Yum Brands, which also runs Taco Bell and Pizza Hut.

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22 July 2026

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jts-khorat Gold Member

jts-khorat

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(edited)
23 hours ago, Georgealbert said:

Kaohoon International reported that ThaiBev's food segment, including the KFC business, recorded attributable profit of 54 million baht from sales of 11,325 million baht in the six months to March 31, 2026.

That works out at a margin of about 0.5%.

Even in Thailand, you need to do some very creative accounting so that you basically pay zero tax.

It is actually quite sad, because the Sirivadhanabhakdi family is in the top of the richest families in all of Thailand (currently #5).

Edited by jts-khorat

jts-khorat Gold Member

jts-khorat

Advanced Member
4 minutes ago, rattlesnake said:

But the Thai Zinger burger tastes amazing and it is definitely chicken.

It is really tasty indeed: whenever I come to Thailand, I actually make a point eating at least one, it has become kind of a ritual (whenever the wife decides to do her big shopping excursions for the whole family in one of the giant malls).

Compared to KFC in Germany, it really is very good.

The reason: KFC in Thailand uses a lot of the "cheap" cuts, which are not earmarked for export, which means the pieces with lots of fat; in Germany, they do actually use chicken breasts (at least a percentage), which also makes KFC there really expensive.

Also, Thai KFC does contain a lot of MSG, as somebody already mentioned. Fat is a taste carrier, as is MSG. Which makes it really yummy.

newnative Diamond Member

newnative

Advanced Member
15 hours ago, spidermike007 said:

And I have a really incredible bridge that I can sell you for just 8,000 baht. Interested?

Sorry, no interest in bridges--I just do condos and houses--but I am interested in the court case you mentioned that ordered KFC to remove the word 'chicken' from their name. What's the court case number and what court? With AI, should be easy for you to find and post it, although I'm coming up empty with my search--I keep getting that it's an urban myth. Looking forward to your report.

While you're at it, you might look into why Dunkin Donuts changed its name to just Dunkin back in 2019. They 'claim' it was because the chain had expanded into much more than just donuts but I'm thinking you'll be able to find that it was for something nefarious--perhaps too many donut products that were not actually the traditional donut-shape and a court ordered them to change their name.

spidermike007 Star Member

spidermike007

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42 minutes ago, newnative said:

Sorry, no interest in bridges--I just do condos and houses--but I am interested in the court case you mentioned that ordered KFC to remove the word 'chicken' from their name. What's the court case number and what court? With AI, should be easy for you to find and post it, although I'm coming up empty with my search--I keep getting that it's an urban myth. Looking forward to your report.

While you're at it, you might look into why Dunkin Donuts changed its name to just Dunkin back in 2019. They 'claim' it was because the chain had expanded into much more than just donuts but I'm thinking you'll be able to find that it was for something nefarious--perhaps too many donut products that were not actually the traditional donut-shape and a court ordered them to change their name.

For a huge corporation it's pretty easy these days to have a PR Company create an urban myth Legend.

gamb00ler Ruby Member

gamb00ler

Advanced Member
On 7/22/2026 at 8:36 AM, spidermike007 said:

In America they found out that they were using a featherless, and beakless variety of creature, and the FDA warned Kentucky Fried Chicken that they could no longer use the name due to the fact that they couldn't identify what kind of creature that actually was.

LOL.... tsk, tsk.... you've fallen for an urban myth.

The claim is completely false. It is a classic internet urban legend. Fact-checking sites like Snopes and consumer news outlets repeatedly debunk the myth that KFC uses featherless, beakless, or multi-legged genetically modified creatures.

The true history of the situation clarifies why this rumor started:

  • The Name Change: In 1991, Kentucky Fried Chicken officially changed its name to KFC. This was done to distance the brand from the word "fried" (for health reasons) and to avoid paying trademark licensing fees to the state of Kentucky.

  • The Rumor: Because the name change occurred around the same time this rumor went viral online, people wrongly assumed the government forced them to drop "chicken" because the meat wasn't biologically real.

  • The Reality: KFC exclusively uses 100% real poultry purchased from the same trusted agricultural suppliers (like Tyson and Pilgrim's Pride) that stock local supermarkets. They even went as far as X-raying batches of fried chicken to prove their product was real poultry.

  • Legal Consequences: The claim has caused real damage to the company, resulting in KFC winning a major lawsuit against corporations that were spreading the hoax.

Front Row Silver Member

Front Row

Advanced Member
33 minutes ago, gamb00ler said:

LOL.... tsk, tsk.... you've fallen for an urban myth.

The claim is completely false. It is a classic internet urban legend. Fact-checking sites like Snopes and consumer news outlets repeatedly debunk the myth that KFC uses featherless, beakless, or multi-legged genetically modified creatures.

The true history of the situation clarifies why this rumor started:

  • The Name Change: In 1991, Kentucky Fried Chicken officially changed its name to KFC. This was done to distance the brand from the word "fried" (for health reasons) and to avoid paying trademark licensing fees to the state of Kentucky.

  • The Rumor: Because the name change occurred around the same time this rumor went viral online, people wrongly assumed the government forced them to drop "chicken" because the meat wasn't biologically real.

  • The Reality: KFC exclusively uses 100% real poultry purchased from the same trusted agricultural suppliers (like Tyson and Pilgrim's Pride) that stock local supermarkets. They even went as far as X-raying batches of fried chicken to prove their product was real poultry.

  • Legal Consequences: The claim has caused real damage to the company, resulting in KFC winning a major lawsuit against corporations that were spreading the hoax.

Point of order. You cannot trademark a place name. That’s why there is no running shoe model named Boston, or Atlanta, or Mexico. Onitsuka Tiger had to call it “Mexico 66”

fredwiggy Star Member

fredwiggy

Advanced Member
(edited)
On 7/22/2026 at 9:46 AM, redwood1 said:

People know MSG is bad for your health and KFC is full of MSG....People are not stupid now...

KFC is loaded to the gills with MSG

MSG is safe with normal consumption and actually has less sodium than table salt, which is a better alternative if you need to reduce sodium. Some have a reaction to it in larger amounts.

People eat more junk food now than ever before, and it's not about being stupid but either unaware how dangerous all the junk food is, or the fact many just love eating it and don't care about the consequences. Nutrition has been out in the news for generations and obesity is increasing every year. Taste over care. Manufacturers of processed foods know exactly what they're doing, adding extra sugar and salt to foods.

KFC is eaten by millions because it tastes good and is easy to just buy and eat. I don't eat fried foods anymore so it's off my list but it did taste good when I tried it back in New Jersey and Texas.

Edited by fredwiggy

newnative Diamond Member

newnative

Advanced Member
1 hour ago, spidermike007 said:

For a huge corporation it's pretty easy these days to have a PR Company create an urban myth Legend.

Why would KFC want to create such a bad legend? And, I doubt another competitor would go to the trouble. In any case, here's something I found to cheer you up. Courts in both San Francisco and the UK have ordered Dairy Queen to change its name to DQ when it was determined that not enough queens--either gay or royal--were frequenting their establishments to justify the name. Just kidding and have a good day.

VocalNeal Star Member

VocalNeal

Advanced Member

Hmm. Maybe KFC can't compete with Five Star?

gamb00ler Ruby Member

gamb00ler

Advanced Member
On 7/22/2026 at 9:46 AM, redwood1 said:

People know MSG is bad for your health and KFC is full of MSG....People are not stupid now...

That misinformation is probably about as old as you.

ryandb Silver Member

ryandb

Advanced Member

MSG = Makes Sh*t (taste) Great

But it's not worth the post-meal sweats and bloating I get from it

gamb00ler Ruby Member

gamb00ler

Advanced Member
37 minutes ago, ryandb said:

MSG = Makes Sh*t (taste) Great

But it's not worth the post-meal sweats and bloating I get from it

Then you should also avoid:

Naturally occurring MSG—the sodium salt of glutamic acid—is responsible for the savory, "umami" flavor in many foods. It is abundant in aged, ripened, and fermented ingredients, including Parmesan cheese (up to 1,680 mg per 100g), dried shiitake mushrooms, soy sauce, ripe tomatoes, and cured meats

spidermike007 Star Member

spidermike007

Advanced Member
9 hours ago, jts-khorat said:

It is really tasty indeed: whenever I come to Thailand, I actually make a point eating at least one, it has become kind of a ritual (whenever the wife decides to do her big shopping excursions for the whole family in one of the giant malls).

Compared to KFC in Germany, it really is very good.

The reason: KFC in Thailand uses a lot of the "cheap" cuts, which are not earmarked for export, which means the pieces with lots of fat; in Germany, they do actually use chicken breasts (at least a percentage), which also makes KFC there really expensive.

Also, Thai KFC does contain a lot of MSG, as somebody already mentioned. Fat is a taste carrier, as is MSG. Which makes it really yummy.

Call me a conspiracy theorist if you like but I don't trust large corporations these days on any level.

spidermike007 Star Member

spidermike007

Advanced Member
1 hour ago, newnative said:

Why would KFC want to create such a bad legend? And, I doubt another competitor would go to the trouble. In any case, here's something I found to cheer you up. Courts in both San Francisco and the UK have ordered Dairy Queen to change its name to DQ when it was determined that not enough queens--either gay or royal--were frequenting their establishments to justify the name. Just kidding and have a good day.

That's a good one thanks for the chuckle. It's not as if KFC created the legend, but legend or shall we say the facts were already there, and they simply spent a fortune on PR to debunk it.

That is my theory. Regardless it certainly doesn't taste like chicken to me. I've had much better chicken at the neighborhood street stall that uses four day old grease.

jts-khorat Gold Member

jts-khorat

Advanced Member
(edited)
1 hour ago, gamb00ler said:

Then you should also avoid:

Naturally occurring MSG—the sodium salt of glutamic acid—is responsible for the savory, "umami" flavor in many foods. It is abundant in aged, ripened, and fermented ingredients, including Parmesan cheese (up to 1,680 mg per 100g), dried shiitake mushrooms, soy sauce, ripe tomatoes, and cured meats

... also in onions, which is why any soup or sauce pulver contains a large percentage of onion pulver (so they avoid adding MSG as an ingredient).

There are people that react negatively to MSG; but for the most majority, if oyu jkust have a balnaced diet, having some MSG in your food to create a better taste is no problem at all.

Edited by jts-khorat

save the frogs Star Member

save the frogs

Advanced Member
1 hour ago, spidermike007 said:

Call me a conspiracy theorist if you like but I don't trust large corporations these days on any level.

Just did a quick search.

The accusations of mutant chickens all came from Chinese companies, so it seems like ruthless competitors are trying to damage KFC's reputation to gain market share. I believe China has at least on KFC copycat company.

image.png

save the frogs Star Member

save the frogs

Advanced Member

Anyway, this is what the mutant chicken looks like, assuming this is not fake photoshop.

Looks like a cross between a chicken and an alien. Lol.

image.png

blaze master Diamond Member

blaze master

Advanced Member
On 7/21/2026 at 9:36 PM, spidermike007 said:

In America they found out that they were using a featherless, and beakless variety of creature, and the FDA warned Kentucky Fried Chicken that they could no longer use the name due to the fact that they couldn't identify what kind of creature that actually was. They were legally required to remove the name chicken from the title therefore it became KFC.

That myth was debunked a long time ago...

https://www.rd.com/article/kfc-kentucky-fried-chicken-name-change/

josephbloggs Diamond Member

josephbloggs

Advanced Member
(edited)
15 minutes ago, save the frogs said:

Anyway, this is what the mutant chicken looks like, assuming this is not fake photoshop.

Looks like a cross between a chicken and an alien. Lol.

image.png

You don't honestly believe that do you? Please tell me you don't.

Edited by josephbloggs

save the frogs Star Member

save the frogs

Advanced Member
4 minutes ago, josephbloggs said:

You don't honestly believe that do you? Please tell me you don't.

nah, was a joke.

It seems "fried" became a bad word ... I think that's where the KFC came from.

But if fried is such a bad word, then that's enough for me to not eat it too often.

Watch out for those arteries exploding, man.

jts-khorat Gold Member

jts-khorat

Advanced Member
6 hours ago, save the frogs said:

nah, was a joke.

It seems "fried" became a bad word ... I think that's where the KFC came from.

But if fried is such a bad word, then that's enough for me to not eat it too often.

Watch out for those arteries exploding, man.

To be sure, I do not eat KFC for supposed "health benefits".

I eat it because it is tasty, adn I am aware that it is really, really unhealthy fast food. But once in awhile, I think it is ok.

I actually would likely still eat it from time to time if it were made with multi-legged mutant chickens... or if in their Zinger burger would not be any chicken at all (but it still tastes the same).

Celsius Diamond Member

Celsius

Members

KFC in canada tastes much better. I combine it with poutine as a set.

But its aboit 450b per set

Luuk Chaai Platinum Member

Luuk Chaai

Advanced Member
On 7/22/2026 at 8:36 AM, spidermike007 said:

The last time I ate that junk was in Kuala Lumpur before going into a movie theater, we didn't have enough time to eat and we realized we were both starving so we bought some and smuggled it into the theater. After starting to eat it we both looked at each other and said what is this, it doesn't taste anything like chicken. My Thai wife said it was the worst chicken she had ever had in her lifetime.

In America they found out that they were using a featherless, and beakless variety of creature, and the FDA warned Kentucky Fried Chicken that they could no longer use the name due to the fact that they couldn't identify what kind of creature that actually was. They were legally required to remove the name chicken from the title therefore it became KFC.

could be Kentucky Fried Critter !

spidermike007 Star Member

spidermike007

Advanced Member
7 hours ago, Luuk Chaai said:

could be Kentucky Fried Critter !

It certainly looks like chicken but it doesn't taste like chicken. For a worldwide fast food chain and it's an incredibly inferior product.

Olmate Ruby Member

Olmate

Advanced Member

In KFC, s early days in Australia, 1960s,it was often said young rabbit, so called underground mutton, that was in plague proportions in country areas then was used instead of poultry. At that time there was not the widespread growth of poultry farms for eggs or chickens. Sunday Roast chicken was a xmas and special day thing! But KFC was very popular I recall.

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