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Phuket named top wellness choice by Canadian travellers

Phuket has been voted the leading wellness destination by Canadian travellers in Air Canada Vacations' 2026 Travellers' Top Picks Awards. The result was announced at the company's Toronto Product Launch at Universal Event Space in Toronto, Canada.

Deputy Government Spokeswoman Ploytalay Laksmeesaengchan said on 25 September that Phuket received the highest number of votes in the Wellness category, reinforcing Thailand's ambitions to become a global health and wellness destination.

The award comes as Thailand seeks to attract more long-haul visitors through what officials describe as value-led tourism, focusing on the quality of travel experiences and sustainable tourism income rather than visitor numbers alone.

Canadian travellers cast more than 1.3 million votes

This was the second year Air Canada Vacations has held the Travellers' Top Picks Awards. Canadians were invited to vote through the Travellers' Top Picks website in 10 categories, with more than 1.3 million votes cast this year.

Phuket's first-place finish in the Wellness category reflects Canadian travellers' recognition of Thailand's range of health and wellness experiences, Ms Ploytalay said.

For Canadians considering Thailand, the result may put Phuket more firmly on the map beyond its beaches, resorts and nightlife. The island is already a major international gateway, making it a practical base for travellers seeking spa, fitness, relaxation and health-focused stays alongside a conventional holiday.

Canada remains a key long-haul market

Between 1 January and 21 September 2026, Thailand recorded 180,510 Canadian arrivals. That was an increase of 2.35% on the same period a year earlier, placing Canada ninth among Thailand's long-haul source markets.

The government views the Wellness award as an important opportunity to widen the base of higher-quality visitors from Canada and generate tourism value, experiences and income on a sustainable basis.

Thailand plans further health and wellness promotion

Ms Ploytalay said the government and the Tourism Authority of Thailand would build on the recognition by expanding comprehensive cooperation in health and wellness.

Their stated aim is to move Thailand further towards becoming a recognised global destination for health and wellness tourism.

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26 September 2026

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daveAustin Diamond Member

daveAustin

Advanced Member

Gawd. Maybe 20y ago. Doubtless it still holds appeal, but... the Balearics and Greek isles are all over it like a cheap suit... and CHEAPER!

wensiensheng Ruby Member

wensiensheng

Advanced Member

It depends what you mean by “wellness “ I think.

There are a plethora of Thai Muay Thai and mma training camps. So that is a type of wellness.

And the new thing in the last 2 years has been the establishment of many coffee shops/cafes that offer health conscious food (at exorbitant prices imho), plus there are quite a few meditation/yoga places.

And of course there are high end hotels that offer spa type experiences. There are even a few vegan restaurants, simple style, but they are there. The ubiquitous massage shops are everywhere, some more upmarket than others.

So yes, there are quite a few wellness options in Phuket and since they are all grouped fairly close together, I guess Phuket is quite a good option if looking for a wellness holiday.

On the downside, most of the wellness type places particularly in the south of the island, are pretty much targeted at younger people. These are fitness centers more than wind down and relax wellness.

The other issue is the additional distraction of sex related establishments (bars, massage shops) and the horrendous traffic that makes it dangerous to set foot on the road (very few pavements).

I wouldn’t personally rate it so highly as this survey, but if I were aged 20 - 30, maybe I would.

SiSePuede419 Ruby Member

SiSePuede419

Advanced Member

Confucius never take advise from a Canuck otherwise maybe end up on Eskimo Beach. 😂

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ronnie50 Platinum Member

ronnie50

Advanced Member

For Air Canada to choose Phuket over so many other holiday destinations is a bit odd to me. It doesn't fly there (not direct anyway).

Also "Wellness" - is becoming a cliche with multiple meanings. It's used as an adjective - like Wellness Travel, Wellness Center, Wellness Clinics. A fairly new word which encompasses health (eating well), mental health wellness, wellness attitudes for developing relationships, etc.

Howz your wellness today?

Keeenok Powell Gold Member

Keeenok Powell

Advanced Member

Phuket is still beautiful ,it’s just that the guests are rancid.

Anyone that was lucky enough to be there when the Sandbox Scheme was operating will vouch for that.

One morning walk on Karon beach (usually populated by a million Russians) I was completely alone and most west coast beaches except maybe Patong were the same.Beautiful Island.

Sir Dude Gold Member

Sir Dude

Advanced Member

Maybe right if you lock yourself in an expensive resort, but as soon as you go out, then the "Wellness" will be replaced by toxicity from multiple directions.

Reddavy Gold Member

Reddavy

Advanced Member

Well Canadians are not the best when it comes to intelligence. Indeed they can’t even make their minds up on which language to speak.

ronnie50 Platinum Member

ronnie50

Advanced Member
23 hours ago, Keeenok Powell said:

Phuket is still beautiful ,it’s just that the guests are rancid.

Anyone that was lucky enough to be there when the Sandbox Scheme was operating will vouch for that.

One morning walk on Karon beach (usually populated by a million Russians) I was completely alone and most west coast beaches except maybe Patong were the same.Beautiful Island.

Yes, I was in Phuket Sandbox twice. It was a good experience even though most places/shops were shuttered. Also, aside from Sandbox, during the pandemic in general when the borders were closed, Phuket and Hua Hin were great places to go for enjoyment without all the unwashed masses.

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