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Thailand launches Visa Destinations nationwide

Thailand has become the first country in the world to introduce Visa's Destinations programme nationwide, with the scheme intended to make payments easier for visitors and widen digital-payment acceptance among smaller businesses.

Launched with the Tourism Authority of Thailand, Visa Destinations Thailand covers Bangkok, Phuket, Chiang Mai, Pattaya, Udon Thani, Samui, Hua Hin and Hat Yai. It is open to all Visa cardholders.

Visa has previously run Destinations programmes at city level elsewhere. Thailand is the first market in Asia Pacific to adopt it, and the first country globally to roll it out across an entire nation.

A smoother trip for cardholders

The programme is intended to support travellers throughout their journey, from planning and booking through to spending in Thailand. It covers transport, restaurants, shopping, accommodation, wellness and day-to-day visitor experiences.

For foreign residents and tourists, the immediate relevance is likely to be broader card and QR-payment options, particularly if more small and independent merchants join. Cash will remain useful in many settings, but the initiative is designed to reduce the need for visitors to rely solely on banknotes when travelling beyond major shopping centres and hotel areas.

Visa said Thailand was a natural choice because tourism is a major part of the economy and leading inbound spenders come from long-haul, higher-spending markets. These include the United States, United Kingdom, Australia, Germany, France and the United Arab Emirates.

Bringing smaller businesses into digital payments

The scheme is based on four elements: payment innovation; information from Visa's global VisaNet network; partnerships across the tourism sector; and increasing the number of merchants able to accept digital payments.

Visa has already enrolled more than 50 merchants in Bangkok's historic Song Wat riverside district. It aims to extend digital-payment acceptance to 56,000 small businesses nationwide.

Anthony Watson, Visa Thailand's country manager, said the programme would help Thai merchants of all sizes gain more value from spending by international visitors, while making transactions more seamless and trusted for both customers and businesses.

The launch also forms part of Thailand's wider focus on cashless tourism and attracting higher-value, more sustainable visitors rather than simply increasing arrival numbers. For expats, retirees and frequent visitors, the practical benefit will depend on how quickly local outlets take up the payment facilities.

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Picture courtesy of Visa Destinations

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19 July 2026

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novanova Senior Member

novanova

Member

Anthony Watson, Visa Thailand's country manager, said the programme would help Thai merchants of all sizes gain more value from spending by international visitors, while making transactions more seamless and trusted for both customers and businesses.

How nice. Now, what are the fees/charges etc?

scottiejohn Star Member

scottiejohn

Advanced Member
(edited)

The article fails to say exactly what it is - i.e.;

A physical card or an AP

How is it obtained

Who is eligible

Any cost(s)

Edited by scottiejohn

Upnotover Ruby Member

Upnotover

Advanced Member
8 minutes ago, scottiejohn said:

The article fails to say exactly what it is - i.e.;

A physical card or an AP

How is it obtained

Who is eligible

Any cost(s)

It's basically nothing at all. Explained here....Visa Destinations: Discover https://share.google/9RMXzLPlqZTXdE0rE

JerryM Gold Member

JerryM

Advanced Member
(edited)
3 hours ago, Georgealbert said:

For expats, retirees and frequent visitors, the practical benefit will depend on how quickly local outlets take up the payment facilities.

Great. Will paying visa VISA card still be optional? If so, no problem for the boo-birds.

Edited by JerryM

sunrisecoconuts Apprentice Member

sunrisecoconuts

Member
(edited)
27 minutes ago, scottiejohn said:

The article fails to say exactly what it is - i.e.;

A physical card or an AP

How is it obtained

Who is eligible

Any cost(s)

You can just send people money nowadays as well refunds, realtime, based on the visa card number. For merchants the lowest possible fee is 1%. It's quite a joke as in reality visa and mastercard both are the same blackrock owned <deleted>e and they also now somehow charge 350 baht fee on ATM withdrawals using a mastercard debit card, while its still the usual 250 on visa.

Not sure the logic with all this, as you need to share your visa card number with strangers, all they need is a expiry date and 3 numbers to crack it. Best guess some easy to use QR scan thing doing effectively the same by scanning or whatever.

Edited by sunrisecoconuts

JerryM Gold Member

JerryM

Advanced Member
5 minutes ago, sunrisecoconuts said:

It's quite a joke as in reality visa and mastercard both are the same blackrock owned

Ownership

Visa is mainly owned by institutional investors, who own over 95% of shares. The largest shareholders in December 2023 were:

The Vanguard Group (8.94%)

BlackRock (7.99%)

State Street Corporation (4.64%)

https://en.wikipedia.org/wiki/Visa_Inc.

sunrisecoconuts Apprentice Member

sunrisecoconuts

Member
(edited)
2 minutes ago, JerryM said:

Ownership

Visa is mainly owned by institutional investors, who own over 95% of shares. The largest shareholders in December 2023 were:

The Vanguard Group (8.94%)

BlackRock (7.99%)

State Street Corporation (4.64%)

https://en.wikipedia.org/wiki/Visa_Inc.

Yeah except that only 10% of people is able or is using their voting right, on those company shares, which means Larry Fink controls 90% of the voting rights, over all that capital, in all companies, AKA he makes the decisions with his palls.


You do not need to own the shares or money in your name, to have the power and control over shares or money. The power and control is what generates abundant recurring income for the elite. They not depend on a 'net worth figure'.

Edited by sunrisecoconuts

JerryM Gold Member

JerryM

Advanced Member
(edited)
11 minutes ago, sunrisecoconuts said:

Yeah except that only 10% of people is able or is using their voting right, on those company shares, which means Larry Fink controls 90% of the voting rights, over all that capital, in all companies, AKA he makes the decisions with his palls.

So Larry Fink is able to vote 90% of Black Rock's 8% ownership of VISA.

So what. If you don't want to use VISA in Thailand then don't.

Edited by JerryM

BangkokHank Gold Member

BangkokHank

Advanced Member

These things always start out as being for the conveninece of the people. For now, cash is still accepted. But the next (obvious) step is for them to say, "This works so well, we don't need to bother with cash anymore." Since IKEA at Mega BangNa stopped accepting cash last year, I have stopped buying from them. How can it even be legal not to accept a country's currency at a shop? I will resist for as long as I can.

sunrisecoconuts Apprentice Member

sunrisecoconuts

Member
(edited)
11 minutes ago, JerryM said:

So Larry Fink is able to vote 90% of Black Rock's 8% ownership of VISA.

So what. If you don't want to use VISA in Thailand then don't.

Larry Fink is just 1 of very few people, that run all the funds, but keep your head in the mud, maybe go a bit deeper. It is not a conspiracy, these are the facts, in fact Larry Fink was under a large pressure since recent years already exactly for this.

Same that the facts are that this is how elites globally, make their money since generations, over centuries even. That is why there is no simple proven 'highest net worth rotschild elite' that peasants wanted to see for it to be proof a elite runs the show.

The mindfk is that peasants depend on money, the elite depends on controlling resources and infrastructure / banking.

Edited by sunrisecoconuts

stubuzz Gold Member

stubuzz

Advanced Member
4 hours ago, Georgealbert said:

Cash will remain useful in many settings, but the initiative is designed to reduce the need for visitors to rely solely on banknotes when travelling beyond major shopping centres and hotel areas.

But still they are insisting on a 20,000-40,000baht cash flash as an entry requirement!

JerryM Gold Member

JerryM

Advanced Member
11 minutes ago, sunrisecoconuts said:

Larry Fink is just 1 of very few people, that run all the funds, but keep your head in the mud, maybe go a bit deeper

Thank you. Sometimes it is convenient for me to use a VISA card at BigC. As far as this topic goes, that is suffficient.

connda Star Member

connda

Advanced Member
4 hours ago, Georgealbert said:

Bringing smaller businesses into digital payments

The scheme is based on four elements: payment innovation; information from Visa's global VisaNet network; partnerships across the tourism sector; and increasing the number of merchants able to accept digital payments.

Visa has already enrolled more than 50 merchants in Bangkok's historic Song Wat riverside district. It aims to extend digital-payment acceptance to 56,000 small businesses nationwide.

Visa to start harvesting the revenues of small business which can least afford the transaction costs. Why would a business go to credit cards when locally PromptPay with a QR code works and I believe has no transaction charges in most cases or minimal transaction charges.j

From Grok AI:
Examples of common U.S. Visa interchange rates (effective as of April 2026 updates; these are reimbursement fees to issuers):

(usa.visa.com)

  • Retail credit (standard in-person): Often around 1.43%–2.30% + $0.10.

  • Supermarket: Lower, e.g., 1.15%–2.00% + $0.05–$0.07.

  • Rewards/Signature cards: Higher, e.g., up to 2.10%–2.60% + $0.10.

  • Small-ticket: Often 1.90%–2.20% (with minimums like $0.04).

  • Debit (regulated/PIN): Much lower, e.g., 0.05% + $0.21 (capped in some cases).

  • Card-not-present (e-commerce): Higher, e.g., 1.65%–1.90% + $0.10–$0.25 or more.

Screenshot from 2026-07-19 09-37-55.png

Why would a small retailer want to go with a model that skims more money off the top, ie, Visa?

JerryM Gold Member

JerryM

Advanced Member
3 minutes ago, connda said:

Visa to start harvesting the revenues of small business which can least afford the transaction costs. Why would a business go to credit cards when locally PromptPay with a QR code works and I believe has no transaction charges in most cases or minimal transaction charges.j

Why would a small retailer want to go with a model that skims more money off the top, ie, Visa?

Per the OP, the program is aimed at temporary travelers and,in theory, they would be more prone to shopping with smaller entities than if they had to use cash.

phetphet Ruby Member

phetphet

Advanced Member

The scheme is based on four elements: payment innovation; information from Visa's global VisaNet network; partnerships across the tourism sector; and increasing the number of merchants able to accept digital payments.

For expats and retirees, it's probably cheaper and easier to use PromptPay. Pretty much everywhere here. Just scan and go.

I send my monthly pension via Transferwise, then use my phone to pay.

I often see signs in shops and restaurants saying htere will be a 3% surcharge for credit cards. These US card companies will likely all be taking a cut for these new schemes, and collecting, collating, and exchanging even more personal information.

Also trying to get in before China's payment systems take over Asia.

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