You really have to be a label reader, and understand also, what the ingredients are, as they'll use words that make it sound okay, like the whole wheat you mentioned.The US gets away with a lot of additives that can cause harm, although there are many good health food supermarkets there that have whole grain products without any additives or colorings. That's where I do a large part of my shopping, especially for breads, cereals and snacks. The best bread I've found here is Royal Sprouted Grain. I see there are bakeries in Thailand that make their own breads but I haven't gotten around to trying them yet. When we move back to Texas I'll be back with my regular routine, although I eat as healthy as I can here. In Texas, there are many Thai restaurants that have owners from Thailand, and their food is as good or better than what you can get here.