Burberry's new show brings rave culture back to life

by Jess Cartner-Morley

 

A model at the Burberry show at London Fashion Week. Photograph: David Levene/The Guardian

 

A Burberry show is about acting out what Britishness looks like, on the stage of London fashion week.

 

France and Italy each have multiple powerhouse brands, but as the only British fashion brand listed on the FTSE100 index, Burberry stands for Britain.

 

“To me Burberry isn’t just fashion, it’s everything about British life. It pretty much represents a country,” the designer Riccardo Tisci said backstage on Sunday after his second Burberry show. 

Tisci, who was born in Italy and spent much of his career in France, is bringing to Burberry the theatrical bent that made his Givenchy shows appointment-viewing at Paris fashion week.

 

Full Story: https://www.theguardian.com/fashion/2019/feb/17/burberrys-new-show-brings-rave-culture-back-to-life

 

    If this is what "Britishness" now looks like, I can only thank my lucky stars for the circumstances that have resulted in my current establishment, multiple time zones distant.