Meituan joins up with Compass Hospitality to offer hotel options to Chinese tourists

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Meituan joins up with Compass Hospitality to offer hotel options to Chinese tourists

By THE NATION

 

 

Meituan, a leading e-commerce platform for services in China, and the Compass Hospitality Hotel Group have signed a cooperation pact that aims to provide convenient accommodation options for Chinese tourists.

 

Compass Hospitality's flagship store is now available through the Meituan and Dianping apps, allowing consumers to browse and inquire about the price, location and room availability in all hotels run by Compass Hospitality across Thailand, Malaysia and the United Kingdom. 

 

This gives tourists the opportunity to make their choices based on their needs and preferences along with a chance to learn about the speciality restaurants on offer by Compass Hospitality.

 

"Meituan is an ideal platform for us to engage with Chinese travellers who are looking for peerless hospitality when travelling abroad. Indeed, the last few years has seen Chinese tourists establish themselves in the region as commercially savvy and astute travellers. From a strategic perspective, we hope this partnership will enhance our reach with this demographic and we look forward to welcoming them at our destinations,” said Tejinder Sidhu, senior vice president of business development and operations at Compass Hospitality. 

 

Under the agreement, Meituan and Compass Hospitality will also cooperate on brand development, comprehensive hotel income management and data analysis. 

 

In terms of brand development, apart from strengthening the presence of its online store, Meituan will also help Compass Hospitality promote its brand and enhance its brand awareness among Chinese consumers, especially the younger generation.

 

Source: http://www.nationthailand.com/business/30372227

 

-- © Copyright The Nation Thailand  2019-07-03

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