Licensed music is coming to Snapchat, as parent strikes deals with Warner, UMPG and more

Licensed music is coming to Snapchat, as parent strikes deals with Warner, UMPG and more

BY TIM INGHAM

Credit: Thought Catalog

Snap Inc, the parent of social media platform Snapchat, is set to launch a new music video feature which has been licensed by some of the industry’s biggest companies.

So far, the only major music company to license the service for both recorded music and publishing is Warner Music Group. (Interesting to note that Snap’s Chairman, Michael Lynton, has since last year also been non-exec Chairman of WMG’s Board of Directors.)

Other deals have been struck by Snap with the likes of Universal Music Publishing Group and indie recorded music body Merlin.

A further deal has been reached with the National Music Publishers’ Association (NMPA), into which the body’s members can choose to opt-in.

Full Story: https://www.musicbusinessworldwide.com/licensed-music-is-coming-to-snapchat-as-parent-strikes-deals-with-warner-umpg-and-more/