The PGA Tour Superstore in the US reported a 55% increase in overall year-to-date sales compared with 2019.

The golfing boom over in the States is not receding as people get vaccinated, and head to the golf course, as many in the industry expected.

 

 

However, to meet high demand and supply-chain delays, many manufacturers are seriously considering buying more factories overseas to increase production, according to the CEO of PGA Tour Superstore.

 

The golf industry overall is seeing a surge in demand during the pandemic, with PGA Tour Superstore reporting a 55% increase in overall year-to-date sales compared with 2019.

 

Demand is so high that suppliers are struggling to keep up, Dick Sullivan, CEO of PGA Tour Superstore said.

“We are hearing that factories are purchasing additional factories overseas to keep up with this incredible demand,” Sullivan said. “The demand has been unprecedented,” he said — and unexpected.

 

“There’s no factories anywhere around the world that predicted this kind of growth,” Sullivan said.

 

“In a lot of cases the assumptions were that once we were vaccinated, once people were able to go back inside, that less people would be outside, and we’re not seeing that” he said. “We’re continuing to see people want to be outside.”

 

PGA Tour Superstore is also facing the same supply-chain challenges as others in the retail industry, with congested ports, container shortages and Covid-19 outbreaks slowing shipments.

 

“We’re not immune to what we are seeing everywhere across all industries, but we are working with all our suppliers, and, you know, what may have been just a few days of lead time unfortunately is turning into weeks,” Sullivan said. “But I was in California this week working with suppliers to see how we can accelerate the lead times to make sure we satisfy this demand.”

 

This has to be good news for factories across the SE Asia region, espeically those with sparre capicity.

 

And, with so many new golfers taking up the sport, all over the world, it should also have a positive effect on the Golf Travel industry, which has been severely hit while borders were closed.

 

8 hours ago, Thaivisa Golf said:

it should also have a positive effect on the Golf Travel industry, which has been severely hit while borders were closed.

Big difference to spending discretionary savings hoarded during lockdowns to travelling to places with ever changing quarantine criteria........or even travelling period.