With the goal of taking Thailand’s creative industry to another level and having a greater impact on GDP, the new leadership of the Creative Economy Agency (CEA) has unveiled a new vision and strategies that will elevate its role in promoting soft power.

 

Newly appointed CEA Executive Director Dr. Chakrit Pichyangkul tells Thai PBS World that based on its new visionary plan, the CEA aims to drive the creative economy on the global market through outside-in strategies. To achieve this, the Agency has to transform itself into a more agile and creative organization to deal with key stakeholders – creative people, creative business, and creative district.

 

The CEA has designed three operational processes to strengthen the creative economy. The first is to empower cultural assets and creative cities by exploring the identity that will best showcase the country’s competency and then drive it through the promotion of the creative city. Meanwhile, the CEA will extend the advantages of five existing five cities recognized by UNESCO Creative Cities Network, namely Bangkok (Creative City of Design), Phuket and Phetchaburi (Creative City of Gastronomy), Chiang Mai and Sukhothai (Creative City of Craft and Folk Art).

 

Full story: https://www.thaipbsworld.com/creative-economy-agency-empowers-thai-creative-business-on-the-global-stage/

 

-- © Copyright Thai PBS 2022-09-01

 

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If Thailand wants to culturally conquer the world, they will have to offer something different from the usual thai traditional BS. They should to find their own modern vib just like Korea did with K-pop.

21 hours ago, webfact said:

With the goal of taking Thailand’s creative industry to another level and having a greater impact on GDP, the new leadership of the Creative Economy Agency (CEA) has unveiled a new vision and strategies that will elevate its role in promoting soft power.

Why can I smell breakfast all of a sudden?