Phiphat Ratchakitprakarn, minister of tourism and sports, used Thai iced tea as a straightforward illustration of how the nation may exploit a cultural export to improve its standing abroad.

 

Phiphat said during the seminar “Thailand’s Future: Soft Power To Drive Nation” that we should add depictions of people drinking Thai tea in movies, serve it at international events, and utilize it as a welcome drink in hotels.

Phiphat acknowledged that his administration was underfunding soft power.

 

He made the same observation that the economy is impacted by soft power as other seminar speakers. For instance, it might increase tourist traffic.

 

Full story: https://bangkokone.news/the-5-fs-of-soft-power-touted-by-tourism-minister/

 

-- © Copyright BANGKOK ONE NEWS 2023-03-17

 

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Here I was thinking the old "Find 'em, **** 'em, Forget 'em" and wondered what the other two were.

 

Turns out they meant:  "food, film, fashion, fighting, and festival".  Imagine that.  

54 minutes ago, wpcoe said:

Turns out they meant:  "food, film, fashion, fighting, and festival".  Imagine that.  

I can think of one more !

Yeah,

Only one comes to mind and thanks to sildenafil citrate its not soft power.

Wonder where clean air fits into all that soft power.

35 minutes ago, John Drake said:

Wonder where clean air fits into all that soft power.

It's a hard problem with soft enforcement so..... fire, fire, fire, fire, fire - and smoke.

Never forget the 5 D's...

Edited March 17, 20233 yr by fondue zoo

Just because “soft power” worked for S. Korea does not mean “lightning will strike twice”.  We all know about K-POP(never understood why it is so popular), Korean Movies and TV shows but let’s not forget about Hyundai, Kia or Samsung. One can even add Korean Airlines to the mix of Korean Soft P:owner.   S. Korea’s global reach actually started in the 1960’s when thousands of Korean workers went overseas in large numbers.  Korean Nurses went to Germany in the 1960’s, Korean workers have been in out of the Middle East for decades.  I just don’t think the Thai version of Soft Power will have a large impact.  

11 minutes ago, connda said:

It's a hard problem with soft enforcement so..... fire, fire, fire, fire, fire - and smoke.

Probably need a sixth "F."  Facemasks.

6 hours ago, wpcoe said:

Here I was thinking the old "Find 'em, F*** 'em, Forget 'em" and wondered what the other two were.

 

Turns out they meant:  "food, film, fashion, fighting, and festival".  Imagine that.  

You missed out feel 'em

8 hours ago, wpcoe said:

Here I was thinking the old "Find 'em, F*** 'em, Forget 'em" and wondered what the other two were.

 

Turns out they meant:  "food, film, fashion, fighting, and festival".  Imagine that.  

**** that

1 hour ago, John Drake said:

Probably need a sixth "F."  Facemasks.

When I go back to the UK I spend a couple of days feeling naked in shops and other buildings and looking for my mask before I go out.

10 hours ago, webfact said:

Phiphat acknowledged that his administration was underfunding soft power.

Soft in the head more like.

25 minutes ago, kimamey said:

**** that

Either I missed out an F or it's been removed and replaced with an asterisk.

Thai tea is universally recognizable?

 

 

On 3/17/2023 at 6:09 AM, 2baht said:

I can think of one more !

It's the only one that pulls in the tourists; and it's nothing to do with 'soft' power!

Just now, mikebell said:

It's the only one that pulls in the tourists; and it's nothing to do with 'soft' power!

Fish sauce?

On 3/17/2023 at 1:36 PM, kimamey said:

When I go back to the UK I spend a couple of days feeling naked in shops and other buildings and looking for my mask before I go out.

Just to clarify the 'couple of days' refers to feeling naked, not looking for my mask.  I'm not that senile. Well not yet anyway.