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Thailand’s Café Amazon seeking to open 400 stores globally in 2023


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Founded in 2002, Café Amazon is Thailand’s largest branded coffee chain with 3,900 stores nationwide | Photo credit: Café Amazon

 

PTT Oil and Retail Business (PTTOR) has earmarked nearly half of its annual $900 investment budget to scale Café Amazon across Thailand and international markets this year

 
Thailand’s PTT Oil and Retail Business (PTTOR) will invest $412m to expand its Café Amazon footprint in 2023. 
 

The Bangkok-based oil and retail operator said it will focus on ‘synergising’ its petrol and ‘lifestyle businesses’ to open 400 new Café Amazon outlets globally, alongside 122 PTT petrol stations and 500 electric vehicle charging stations. 


In a press release accompanying its 2022 financial results, PPTOR added that 16% of its investment budget will focus on expanding Café Amazon and PTT Station internationally, including potential new markets. 


Founded in 2002, Café Amazon is Thailand’s largest branded coffee chain with 3,900 stores predominantly located inside and alongside PTTOR’s PTT Station footprint. The chain is also present in shopping centres and Bangkok’s MRT and BTS transit networks. 

 

Full story: https://www.worldcoffeeportal.com/Latest/News/2023/March/Thailand-s-Cafe-Amazon-seeking-to-open-400-stores

 

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-- © Copyright WORLD COFFEE PORTAL 2023-03-28

 

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Does the job at a third of the price of Starbucks, can't really notice any difference in the coffee quality, only downside is many are overrun nowadays with 20+ different delivery drivers during peak times, but the the branch I currently use does seem to prioritize walk-in customers unlike a few eateries I no longer use - count the grab/foodpanda bikes times by 5minutes each.

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When Amazon Coffee started out it was on the proviso that they only had outlets at PTT service stations. This proviso soon went by the wayside and Amazon seem to be Starbuck's main competitor now. Small and independant outlets have been shoved out of the way as a consequence. The state must prevail. SMEs? Pffftt!!

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PTT Oil and Retail Business (PTTOR) has earmarked nearly half of its annual $900 investment budget to scale Café Amazon across Thailand and international markets this year.

 

I don't think $900.00 will go far with the expansion plan ?

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