Grab Thailand relaunches premium services with ‘The Ultimate 5 Senses Experience’

[snoop1130]

 

Grab Thailand is ramping up its premium on-demand ride-hailing service by reintroducing “GrabCar Premium” with the concept of “The Ultimate 5 Senses Experience,” in collaboration with Spotify and Chol Aromatique. This strategic move is aimed at creating an impressive user experience through an astonishing ambience appealing to all five senses, targeting urban people – especially white-collar workers and foreign tourists – who are eager for premium and extraordinary travel experiences.

 

Panomkorn Jirasatienpong, Head of Marketing, Grab Thailand, said…

 

“The premium market segment has shown a high growth potential, thus being one of the key strategies to grow our mobility service this year. Due to the easing of Covid-19 restrictions since last year and the full reopening of foreign visitors, we have seen a positive trend in on-demand ride-hailing service, especially in the premium segment. The number of rides for our GrabCar Premium service increased by more than 30% in the fourth quarter of 2022, compared to the previous quarter.”

 

“GrabCar Premium was first introduced in Thailand in 2019 and has continuously gained popularity among premium users, both local and foreigners, especially those prioritizing personal image and impressive experience over prices. The service mainly serves users in three key use cases: 1) To travel with big luggage such as a trip to the airport or golf course; 2) To attend special occasions such as business meetings or weddings; and 3) to provide a more comfortable ride for loved ones or important connections.”

 

Full Story: https://thethaiger.com/hot-news/transport/grab-thailand-relaunches-premium-services-with-the-ultimate-5-senses-experience

 

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[mikebell]

14 hours ago, snoop1130 said:

“The Ultimate 5 Senses Experience,”

None of the drivers are allowed to eat som tam within a week of their next fare.