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Thailand Seeks Economic Boost by Targeting LGBTQ+ Tourists with Pride Month Events


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On May 26, 2024, Chai Watcharong, the spokesperson for the Thai Government, stated that Prime Minister Srettha Thavisin values social diversity in terms of age, sex, religion, nationality, and social status. Consequently, Thailand plans to conduct several Pride Month events in June 2024.

 

The Thai government intends to promote equality and has set its sights on turning Thailand into a leading destination for LGBTQ+ tourism. The Tourism Authority of Thailand (TAT) hopes to establish Thailand as the top choice among global LGBTQ+ travelers.

 

The TAT has noted that the LGBTQ+ community signifies a group of tourists with a higher spending capacity. They often travel more and stay longer than the average tourists, thus providing a significant boost to market opportunities and the value of Thai products and services.

 

According to data from LGBT Capital, Thailand secured the fourth position worldwide in 2023 for generating maximum revenues from the LGBTQ+ community. The TAT predicts more than 860,000 individuals will attend various Pride Month events, resulting in an estimated economic impact of no less than 4.5 billion baht.

 

The TAT, in cooperation with the private sector, will organize several Pride events such as the Colorful Pride Festival in Chiang Mai from May 25 to June 30, the Bangkok Pride Festival 2024 from May 31 to June 4, and the Pride Nation Samui International Pride Festival from June 24 to 29. Pattaya City has planned significant events on June 8 and June 22, besides numerous minor ones throughout June.

 

Prime Minister Srettha will also take part in the Bangkok Pride Parade 2024, thereby demonstrating his dedication to social diversity and equality. He also backs Thailand's proposal to host the World Pride event in 2030.

 

File photo for reference only. Courtesy of Google

 

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-- 2024-05-27

 

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48 minutes ago, ozz1 said:

They must be getting desperate when only a small percentage of the population is in this category

They'd be better off promoting Cis-Gender Month as they'd have a deeper economic base to appeal to.  :wink:

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22 hours ago, ozz1 said:

They must be getting desperate when only a small percentage of the population is in this category

Maybe just a gay day where a few confused creatures get their eyes scratched out by the traditional weirdos.

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21 hours ago, connda said:

They'd be better off promoting Cis-Gender Month as they'd have a deeper economic base to appeal to.  :wink:

They already do that.

All year.

Every year.

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23 hours ago, snoop1130 said:

The Thai government intends to promote equality and has set its sights on turning Thailand into a leading destination for LGBTQ+ tourism. The Tourism Authority of Thailand (TAT) hopes to establish Thailand as the top choice among global LGBTQ+ travelers.

I see skies of blue:

 

The colors of the rainbow
So pretty in the sky
Are also on the faces
Of people going by
I see friends shaking hands
Saying, "How much do you charge?"
They're really saying
I love you

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On 5/27/2024 at 3:09 PM, ozz1 said:

They must be getting desperate when only a small percentage of the population is in this category

    Maybe not so small.   In a 2022 Gallup survey, 19.7% of Generation Z in the US identified as LGBTQ.  My generation, the Baby Boomers, was just 2.7%.  So, a growing demographic and Thailand is smart to target them.

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Posted (edited)
15 minutes ago, newnative said:

19.7% of Generation Z in the US identified as LGBTQ.

Every 5th American Xer being mentally unstable seems a low figure.

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On 5/27/2024 at 3:09 PM, ozz1 said:

They must be getting desperate when only a small percentage of the population is in this category

 

True. Supposedly, they've got a large number of tourists, and a huge income from tourism, but, at the same time, they're targeting small fish, like small minorities, tourism from Bhutan, Kazakhstan, etc.

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