The Tourism Authority of Thailand (TAT) has launched an ambitious plan to boost sustainable tourism, revealed at the Thailand Travel Mart Plus (TTM+) 2024, held from June 5 to 7 in Phang Nga.

 

A key highlight of these plans is hosting Asia’s second Tourism Cares summit in 2025. Partnering with the US-based NGO, this summit will focus on promoting regenerative tourism in Thailand. Accompanied by a meaningful travel mart, the event will showcase high-yield tourism products, aiming to set new standards in sustainable travel.

 

Siripakorn Cheawsamoot, TAT’s Deputy Governor for International Marketing, emphasised Thailand’s existing efforts in responsible tourism.

 

“We need international standards, and more international bodies to stand with us. So that’s why, from our side, and in the local market, we’re going to work with more and more international standards.”

In March, TAT and Tourism Cares hosted their first Meaningful Familiarisation Tour, introducing 14 Thai industry representatives to impactful local experiences in Bangkok and Krabi. This initiative has led to the creation of a Meaningful Travel Map of Thailand, highlighting 15 initial impact partners with plans for further expansion.

 

At TTM+ 2024, TAT also launched the Amazing Thailand: Your Stories Never End campaign, showcasing a variety of meaningful travel options. From luxury and wellness retreats to soft adventure and sustainable tourism initiatives, the campaign aims to inspire visitors to create and share lasting memories.

 

In line with its zero-waste-to-landfills initiative, TTM+ 2024 prioritised sustainability by minimising single-use plastics and implementing a zero-waste programme. Collaboration with the JW Marriott Khao Lak Resort ensured surplus food was diverted to local students at Racha Prachanukroh 35 School, reported TTG Asia.

 

Cheawsamoot highlighted the importance of sustainable practices.

 

“For Europeans or Americans, sustainability is no longer a trend; it’s a way of life. To appeal to these markets, we must adopt and promote sustainable practices.”

 

Chattan Kunjara Na Ayudhya, TAT’s Deputy Governor for International Marketing Asia and South Pacific stated that there is a gap between mass travellers and high-yield ones.

 

“That’s why we need a high-yield travel mart.”

by Puntid Tantivangphaisal

Photo courtesy of TTG Asia

 

Source: The Thaiger 2024-06-08

 

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2 hours ago, webfact said:

The Tourism Authority of Thailand (TAT) has launched an ambitious plan to boost sustainable tourism, revealed at the Thailand Travel Mart Plus (TTM+) 2024, held from June 5 to 7 in Phang Nga.

How in gods name can they talk about sustainability when all they focus on is ever increasing tourist numbers to the point of saturation?

That goes perfectly together with nuclear plants, isn't it?😳

2 hours ago, webfact said:

Accompanied by a meaningful travel mart, the event will showcase high-yield tourism products, aiming to set new standards in sustainable travel.

 

no doubt this pukethai gvt will find a way to tax this too

If they really want to go green, limit international arrivals to 10 million or less.  Until the infrastructure is 'green' enough to support the locals & 10M tourist.

 

No sense continuing with the 1 step forward, 3 steps back program in place now.

A big fail.

4 hours ago, hotchilli said:

How in gods name can they talk about sustainability when all they focus on is ever increasing tourist numbers to the point of saturation?

Agreed, Thailand is actually promoting the destruction of the planet by trying to increase tourism and more carbon emitting planes ! Take my hat off to the people in the pic though, but that is probably 1% of 1 arriving jumbo of the hundres arriving daily  !

Give blinders to the tourists on arrival so they don't see all the garbage on the roadsides.

we can see that in the air quality meters, goes green, loooooooooooooooooooooool

Stop burning. Get drinkable water to get rid of plastic. Properly treat waste water. The list goes on and on

Is this a joke?

 

Pushing for 80 million jokes is going to be an enviromental disaster. 

Go go dancer on a solar panel.  I can see it now.

“We need international standards, and more international bodies to stand with us. So that’s why, from our side, and in the local market, we’re going to work with more and more international standards.”

At TTM+ 2024, TAT also launched the Amazing Thailand: Your Stories Never End campaign, showcasing a variety of meaningful travel options. From luxury and wellness retreats to soft adventure and sustainable tourism initiatives, the campaign aims to inspire visitors to create and share lasting memories.

In line with its zero-waste-to-landfills initiative, TTM+ 2024 prioritised sustainability by minimising single-use plastics and implementing a zero-waste programme. 

 

Translation ,,,,,, Dual pricing, Zero Dollar Tours, Over crowded beach/island sites, plastic food bags and cups clogging up the roads and sewers

shall we go on ?

Wake me up when they ban single use plastics 

18 hours ago, webfact said:

The Tourism Authority of Thailand (TAT) has launched an ambitious plan to boost sustainable tourism, revealed at the Thailand Travel Mart Plus (TTM+) 2024, held from June 5 to 7 in Phang Nga.

Sorry, but I can see the hot air rising above them.

 

Surely LOS is the hub of dreamy dreams dreamed up by publicity wonks to try and fool the sheeple.

Baaaaa.

34 minutes ago, Luuk Chaai said:

minimising single-use plastics and implementing a zero-waste programme. 

 

Did his nose grow while he was saying that?

15 hours ago, newbee2022 said:

That goes perfectly together with nuclear plants, isn't it?😳

Nothing wrong with properly built nuclear plants with backups that don't die if get wet, and don't have madmen experimenting with the buttons.

1 hour ago, thaibeachlovers said:

Nothing wrong with properly built nuclear plants with backups that don't die if get wet, and don't have madmen experimenting with the buttons.

That's people thought 50 years ago😳

Shall we start with enough bins on the street?

Edited June 9, 20242 yr by peter zwart

20 hours ago, webfact said:

In line with its zero-waste-to-landfills initiative,

Throwing it on the road saves it going into land fill

Tip every Seven Eleven into a dumpster and fill the shelves with salads.  The population's life expectancy will increase by 50 years.

Edited June 9, 20242 yr by Chris Daley

Thailand is leading the world in recycling its old and broken politicians, like Thaksin, lol.