Durian prices have risen in Nakhon Ratchasima, causing sellers to switch tactics and offer the fruit in parts instead of whole due to lower buying power among locals and sales dropping over 50%.

 

At a local market in Mueang Nakhon Ratchasima, durian sellers have started selling the fruit by the pound instead of by kilogram due to a slow economy and a notable hike in durian prices from last year, which has significantly lowered customer buying power by over half.

 

Durian parts are now sold with a variety of prices between 50 to 75 baht per pound so that more cautious spenders can afford them. Regular customer, 27-year-old Duannapa discussed her experience. She expressed her delight in the new offer as her buying power hasn't been high recently, making it difficult for her to buy a whole durian.

 

 

A 29-year-old durian vendor named Puna in the market explained the shift in sales strategy. He stated that most customers now have less buying power, leading to the decision to sell durian in parts. He also said that selling in parts allows customers to select exactly what they want and suits those who want smaller quantities. He revealed that durian sales have declined compared to last year due to the economic slump and increased number of durian sellers, necessitating a change in sales approach for all stores.

 

This change in selling options exhibits the vendors' flexibility in difficult economic times and their aim to serve a more budget-conscious clientele. By selling the durian in smaller, more affordable pieces, the vendors hope to keep their customer base and boost sales regardless of the economic downturn and stiffer competition.

 

File photo for reference only

 

-- 2024-07-04

 

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3 hours ago, snoop1130 said:

He revealed that durian sales have declined compared to last year due to the economic slump and increased number of durian sellers

 

Less sales, more sellers, yet the prices stay high?  Unusual...  🤔