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The Tourism Authority of Thailand (TAT) is rolling out creative initiatives to boost domestic tourism for the final quarter of 2024. Despite economic constraints, household debt, and localised flooding, TAT’s Deputy Governor for Marketing Communications, Nithee Seeprae, remains optimistic about encouraging travel and increasing spending.

 

Focusing on events like the Winter Festival, Loy Krathong, and the Chao Phraya Artistic Festival, TAT aims to captivate local tourists. By teaming up with the private sector, they plan to host sports and music events throughout Thailand as well. Additionally, TAT has launched campaigns such as Sook Tha Long 72 Styles, featuring an e-book outlining 72 unique travel routes across the country. These routes are designed around five experiences: Must Taste, Must Try, Must Buy, Must Seek, and Must See, promoting a fresh perspective on local travel.

To engage tourists further, TAT has enlisted influential figures to create trendy travel vlogs, highlighting unique destinations like Uttaradit, linked with the movie Death Whisperer 2, and using Butter Bear as a charming mascot to guide visitors through Bangkok and historic sites. Of special note is the Moo Deng theme, wherein routes are built around visiting the beloved pygmy hippo at Khao Kheow Open Zoo, alongside other attractions.

 

Despite many Thais turning towards international travel, domestic trips are expected to surpass 230 million by year-end, exceeding initial targets. TAT is keen on reinforcing longer stays, with the aim to increase average trip lengths to three days and ensure spending per trip reaches between 3,500 to 4,000 baht. Enthusiasm remains high for reaching nearly 1 trillion baht in domestic tourism revenue, marking a significant rebound for the sector.

 

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-- 2024-10-21