Thailand Targets Durian Export Growth With TikTok Sales Push

Thailand Targets Durian Export Growth With TikTok Sales Push

Thailand is preparing for a major durian season, with production expected to reach 2.071 million tonnes this year, up 33% from last year. The government is targeting at least 1 million tonnes in exports, with projected revenue of more than 140 billion baht. Commerce officials visited Chanthaburi to assess harvesting and quality controls, as the eastern region is expected to produce nearly half of the national total. A new partnership with TikTok will promote Thai fruit through TikTok Shop and live commerce, supported by more than 6.5 million baht in coupons and subsidised shipping. Authorities are also pushing domestic sales, processing, cold storage, and strict quality standards to protect prices and maintain global confidence in Thai durians.