Vietnam Hosts Growing Number of Aussie Tourists

Photo courtesy of VN Express

Vietnam is emerging as a top travel destination for Australians, with a notable rise in interest seen in global search data and travel trends. As European itineraries become pricier and geopolitical uncertainties affect the Middle East, Vietnam offers a safe, accessible, and cost-effective alternative. In early 2026, Vietnam welcomed 6.76 million international visitors, marking a 12.4% increase from the previous year, with China and South Korea as significant contributors.

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Australia ranks among the top 10 source countries for tourists to Vietnam. Experts highlight the country's natural beauty, vibrant culture, and diverse experiences, which are increasingly appealing to travelers. Enhanced connectivity with direct flights under 10 hours from Australia further boosts its competitiveness as a destination.

In March 2026, Vietnam entered the top 10 most searched travel destinations according to Travel Agent Finder, underscoring its growing global appeal. Coastal destinations like Nha Trang and Da Nang are particularly attractive, with Expedia reporting a 65% increase in accommodation searches. Phu Quoc has also experienced a 45% surge, outshining popular spots in Indonesia and Thailand.

Sarah King from Expedia highlights Nha Trang for its beach resort charm, echoing qualities of Mediterranean locales favored by Australians. Vietnam's affordability and cultural richness enhance its allure, offering reasonably priced cuisine and competitive accommodation options. Improved air connectivity with direct flights from Sydney, Melbourne, Brisbane, and Perth to key Vietnamese cities also supports the growing tourism influx.

The Straits Times notes Vietnam's strengthening position as a leading Southeast Asian destination, bolstered by strong social media engagement and consistent tourism growth. The cultural depth, diverse landscapes, and affordability are key attractions, especially for younger travelers exploring cuisine and street culture.

International hotel groups like Melia Hotels International and Hilton Hotels & Resorts are expanding in Vietnam, reflecting confidence in the market's potential. Ongoing resort and hospitality projects in prime locations like Phu Quoc and Vung Tau are expected to enhance accommodation offerings further.

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  Adapted by ASEAN Now · VN Express · 28 Apr 2026