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JAS Eyes 2026 World Cup Rights to Keep Football Subscribers Hook

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JAS Eyes 2026 World Cup Rights to Keep Football Subscribers Hooked

Jasmine International has emerged as a leading contender for Thailand’s 2026 FIFA World Cup broadcast rights after True reportedly withdrew from the bidding process. The move is seen as part of JAS’s wider strategy to retain sports subscribers after securing English Premier League rights for the 2025 to 2031 seasons. Analysts believe World Cup coverage could help reduce cancellations during the gap between Premier League seasons. The original government-led negotiations struggled after FIFA insisted on selling the full 48-match package at a reported price of 1.7 billion baht. With private-sector funding now taking a larger role, JAS may use the tournament to strengthen its Monomax sports platform and protect its football audience.

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