JAS Secures World Cup 2026 Rights in Thailand

JAS has confirmed that it has secured the broadcasting rights for the FIFA World Cup 2026 in Thailand, ending uncertainty over whether Thai viewers would be able to watch the tournament live. The announcement means football fans across the country will have access to coverage of the finals, which will be hosted jointly by Canada, Mexico and the United States from 11 June to 19 July 2026.

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The confirmation came on 10 June after reports that negotiations had reached a conclusion. Earlier discussions had centred on FIFA’s reported asking price of around US$40 million, for the broadcasting rights. Until now, Thailand had remained the last country in ASEAN yet to secure rights for the tournament.

According to reports, the agreement was finalised on 10 June, although some administrative details were still being completed ahead of a formal announcement. Company representatives indicated that a full press conference would be held on 11 June to officially present details of the acquisition.

Further confirmation came from Pitchaya Photharamik, the largest shareholder of Jasmine International Public Company Limited (JAS). Posting on his personal Facebook account, he wrote: “Thailand can watch the World Cup now,” signalling that an agreement with FIFA had been reached.

The FIFA World Cup 2026 will be the first edition of the tournament to feature 48 national teams. The competition will include 104 matches, from the opening stage through to the final. The expanded tournament will take place across host venues in the United States, Mexico and Canada.

The development is expected to be welcomed by football supporters in Thailand, who had been waiting for clarity on broadcasting arrangements. The lack of a confirmed rights holder had generated concern that viewers could miss live coverage of the world’s biggest football tournament.

Amarin reported that JAS is scheduled to hold an official press conference at 3pm on Thursday, 11 June, where further details regarding the broadcasting agreement and coverage plans are expected to be announced. The event is anticipated to provide confirmation of the remaining arrangements surrounding the rights deal.

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Adapted by ASEAN Now Amarin 11 June 2026

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