FIFA criticised over Myanmar army World Cup rights

FIFA is facing a wave of criticism after awarding exclusive World Cup broadcast rights in Myanmar to TV360, the entertainment platform of military‑owned telecoms operator Mytel.

Human rights groups condemned the decision, arguing that it funnels money to a company sanctioned by the US and other Western governments for aiding the junta’s surveillance and repression. “Mytel is a lucrative source of revenue for the brutal and illegal military junta,” said Ma Yadanar Maung of Justice for Myanmar, calling FIFA’s move “a total disregard for human rights”.

Mytel, jointly run by Myanmar’s military and Vietnam’s Viettel, has long been accused of supplying user data to the regime. The US Department of Commerce sanctioned the firm in 2025, citing its role in enabling human rights abuses. Its parent conglomerate MEC is also blacklisted by the US, UK, EU, Canada and Australia.

The backlash intensified after TV360 unveiled its broadcast schedule in Yangon this week. Democracy activist Thinzar Shunlei Yi described the deal as “deeply shocking”, saying it legitimised a military responsible for widespread violence.

FIFA defended its choice, saying broadcasters were selected for their reach and ability to deliver high‑quality coverage. Bidding opened in September 2025, with TV360 chosen on 25 May. Analysts note that while broadcast revenue may be modest given Myanmar’s turmoil, fans have few alternatives.

Some supporters vowed to boycott Mytel’s coverage. “I won’t watch the World Cup through Mytel’s app. I don’t want to pay them,” one fan told The Irrawaddy, adding he would rely on highlights online instead.

The controversy underscores the tension between global sport and human rights. As the World Cup kicks off on 11 June across the US, Mexico and Canada, FIFA’s Myanmar deal has already cast a shadow over the tournament’s claim to unite fans worldwide.

-2026-06-12