Jump to content

Elite Card


phaw-boon-tham

Recommended Posts

Elite Card board calls debt-crisis meeting

Published on Sep 22, 2004

Thailand Privilege Card Co’s board will convene today to tackle Thailand Elite Card’s massive debt problems, which are putting the project at risk.

The agenda will be how the company will pay a Bt149-million debt to Cable News Network (CNN) which is responsible for world-wide advertisement of the card project through the network and two sister international publications – Time and Fortune magazines.

According to Thailand Privilege Card Co president Choksiri Rodboonpha, the board will also discuss 20 other spending items, though he declined to specify the firm’s total liabilities.

“We really want to clear things up, but in doing so, we have to listen to a number of agencies involved with the company,” Choksiri said.

Finance Ministry permanent secretary Somchainuk Engtrakul will chair the meeting and representatives from the Tourism Authority of Thailand and Thai Airways International will attend.

Thailand Privilege Card is responsible for marketing the Thailand Elite Card – the world’s first country-membership club for “friends” of Thailand. Members are entitled to benefits and privileges throughout the Kingdom, but some of these privileges have been rescinded.

The company was originally expected to sell 100,000 cards at a Bt1 million each, but so far, Choksiri said, it has found only 660 customers.

Despite financial problems, the project continues, and yesterday the company embarked on a market network expansion project, signing contracts to appoint representatives for Benelux, Russia and Germany, as the first step toward marketing in Europe.

The company appointed Intimex Holding Ltd, and Elite Card International Fund Management BOVI and Thai Elite CIS as country representatives in the Benelux countries and Russia.

The company also signed a memorandum of understanding with Intimex Holding Ltd, Penning CS to market the programme in Germany.

“Benelux is a gateway to Europe and the main target area [includes] the Netherlands and Belgium, while Russia is a very interesting market not only for Elite Card, but for general tourists,” Choksiri said.

He said the company planned to expand its network to other countries, such as the US and Britain. It has appointed marketing representatives in Japan, Taiwan, Hong Kong, China, South Korea, Malaysia, Singapore and Macao.

The company expects to secure 2,000 to 3,000 members in each of the countries during the next two to three years, he said.

Suchat Sritama

The Nation

Link to comment
Share on other sites

  • Replies 69
  • Created
  • Last Reply

Top Posters In This Topic

Personally, I'd rather carry an Amex black card.

Careful with your Amex-card. The number looks not real and the picture seems to be older than 6 months. Some merchants might not accept it :o

Plus the nose has a wrinkled crease in it and there is writing on the back....... and if it is a 1996 series forget it

Link to comment
Share on other sites

The agenda will be how the company will pay a Bt149-million debt to Cable News Network (CNN)

I bet that was a *nice* little earner, kickback-wise :o

The market has voted: This is a crap deal (financial problems aside). If they gave you no-hassles residency and the right to *own* a single residential property as part of the deal (ie. a bit of security and peace of mind) they just might be able to sell some of the bloody things.

And if the letter of the law is a problem, maybe they should have amended it before launching such a hair-brained and blatant grab for cash.

Link to comment
Share on other sites

The agenda will be how the company will pay a Bt149-million debt to Cable News Network (CNN)

I bet that was a *nice* little earner, kickback-wise :o

The market has voted: This is a crap deal (financial problems aside). If they gave you no-hassles residency and the right to *own* a single residential property as part of the deal (ie. a bit of security and peace of mind) they just might be able to sell some of the bloody things.

And if the letter of the law is a problem, maybe they should have amended it before launching such a hair-brained and blatant grab for cash.

You got that right. I am plan on moving to Thailand, in a couple of years. I have been watching this "elite card" joke from afar. If land, smooth immigration was part of the deal, and a garauntee of no wiggle room from the deal....I would have paid the 25K, get it behind me and move on.

But without those key items forget it. The WORLD market has spoken... but is Thaksin listening?

Link to comment
Share on other sites

660 cards my ass - I understand that the total number of cards sold to customers for 1,000,000 baht is fewer than 50. All the rest were given out on a complimentary basis.

I held one in my hands for thefirst time earlier this month - one of the 43-odd that havev ben legitimately purchased. it appeared to be MADE of gold - it seemed heavy enough.

This was truly an idiotic program of epic scale.

Indo

Link to comment
Share on other sites

Action comes to high gear.

I understand three committees will be set up to investigate and find out who authorised the purchase of commercial slots on CNN etc. No payment until the case is finalized.

Expect results within 2-3 months. LOL :o

Link to comment
Share on other sites

This was truly an idiotic program of epic scale.

I find it incredible that the powers-that-be still don't seem to be clear on this underlying idiocy. It seems like every few weeks there is yet another story in the local press regarding how the Elite Card scheme is going to be revived real soon now.

Link to comment
Share on other sites

and in doing so, pumping more and more money down the drain. It's grown into such an albatross that the powers are afraid to face reality and close it down... better to not face reality than lose face.

A SUBJECT THE GOVERNMENT IS NOT FACING THAT IS EVEN WORSE..... is the bird flu issue (watching news now about yet another death).... at least the elite card fiasco involves money only... but by lying about and denying the bird flu issue is costing lives!

:o

Link to comment
Share on other sites

It's going to be interesting to see how the Government gets out of this mess.

In a recent interview the MD of the Card Company claimed that there was no problem because the Company had "strong cash flow" - which is obvious nonesense; the only cash coming in is the one time payment for the Card - plus any income from Investment of that money of course. All other cash is flowing outwards, whether it's paying for the purchase of the Mercedes to collect Cardholders at the Airport - plus running costs, reimbursing Thai airlines for "free" tickets given to Cardholders, paying the fees which Golf Courses, Spas etc. will charge to the Card Company for allowing Cardholders to receive free use of their facilities etc. etc..

Add the daily running costs of the Card Company, the roadshows to promote the Card and appoint "Representatives" - still apparently ongoing, now a huge advertising bill.

It cannot be long before the only benefit Cardholders receive is the Visa deal - all other service providers will jump ship as soon as payment from the Card Company ceases.

Link to comment
Share on other sites

While discussing this thing last Nov/Dec. it seemed most members on TV came to the conclusion that the system will not work. Snowball, I think, was mentioned.

Now, does this mean the members here can actually think or did they kill the thing? :D

For T. it should be easy, he can say he tried his best, but if the people don't want it, not his mistake. :o

Legally? An expert should comment, but I said it before, the membership in the club is for life time. So once the club's life is over....

@ Stroll, you might be right, T's figures are down to 48 % or thereabout.

I don't think another party would change the notifiction of exemption to the immigration act B.e. 2522. To enter Thailand under this notifiction-rule the person must be a member of the Club. Once the club is no more the rule becomes useless.

On thing for sure, the moment will come, when somebody has to say, all the income does not cover the costs, that would be the moment to go into liquidation.

Link to comment
Share on other sites

660 cards my ass - I understand that the total number of cards sold to customers for 1,000,000 baht is fewer than 50. All the rest were given out on a complimentary basis.

I held one in my hands for thefirst time earlier this month - one of the 43-odd that havev ben legitimately purchased. it appeared to be MADE of gold - it seemed heavy enough.

This was truly an idiotic program of epic scale.

Indo

wow! a negative comment from Indo-Siam!! :o

so CNN and all those other companies that placed the ads are not getting paid until the charade of "i didn't know what was going on, I was at a naughty massage" is over?

so services rendered, unpaid bills.

nice way to advertise that Thailand is a good place for foreigners to do business.

Link to comment
Share on other sites

I doubt very much that CNN contracted directly with the Eleite company.

Usually, such kind of contracts are made with a bona fide agent in between, who will pay CNN but might have some problems to get the money back from TPC.

The agent, I believe, is a Thai company.

This would as well explain why CNN and the others kep silent.

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Recently Browsing   0 members

    • No registered users viewing this page.








×
×
  • Create New...