Coke Advert In Middle East

[WillyL]

A disappointed salesman for Coca Cola returns from his Middle East assignment.

A friend asked, "Why weren't you successful with the Arabs?"

The salesman explained, "When I got posted in the Middle East, I was very confident that I would makes a good sales as Coke is virtually unknown there. But, I had a problem; I didn't know to speak Arabic. So, I planned to convey the message through 3 posters:

First poster: a man crawling through the hot desert sand, totally exhausted and panting.

Second poster: the man is drinking Coke.

Third poster: The man is now totally refreshed.

Then these posters were pasted all over the place"

"That should have worked," said the friend.

The salesman replied, " Well, not only did I not speak Arabic, I also didn't realize that Arabs read from right to left."