OK, you have a web site ready to roll. Have a domain name and found a host.

How do you get advertising onto the site to generate income from it and how does that work?

Are there any tips for raising the profile of your site in the search engines?

TIA

Google Adsense is the most popular advertising network enabling you to display ads on your pages, and get paid for each click. You can learn more about Adsense, how it works, and how to set it up here: http://www.google.com/adsense

The key to generating income via Adsense is to build quality content on your web site. There is no trick to instantly making a fortune through Adsense. It all comes by developing quality, unique content which is valuable to your visitors.

I know of many people who only make a dollar or two a day from Adsense, but then again I also know people who make thousands of dollars each month. Typically these sites have been running for many years, and provide a significant content base as well as a loyal community of followers.

As far as SEO is concerned, Google rewards sites which provide valuable content, and hence ranks them higher in its search results. There are also search engine optimisation strategies which one can incorporate to improve their position in search results, one of which is link building (getting other sites to link to you).

Ultimately, if you are wanting to generate a passive income using Adsense, I suggest you focus on building worthwhile content and if you have the patience and commitment, Google will reward you for this in the long run.

thanks for that input

I do not expect to make a fortune tonight, but to understand how it works does help a lot. Appreciated.