New Thailand Tourism Campaign Announced

[fatter than harry]

New Thailand tourism campaign announced

Nov 24, 04 | 8:09 pm

The Tourism Authority of Thailand has made "Happiness on Earth" its marketing campaign, with the theme "Every Hour in Thailand is Happy Hour."

"When people think of traveling, they expect happiness and Thailand just matches this criteria -- that is how the slogan was coined," Jutamas Siriwan, TAT governor, told reporters. "This time we have been more careful in choosing the words for this campaign, unlike 'Amazing Thailand,' which can carry both positive and negative connotation, we're sure that 'happiness' can only have a positive effect."

Jutamas is confidant the new marketing campaign -- translated in several markets -- can relate and appeal to people of all nationalities, the Bangkok Post reported Saturday.

TAT has also published a booklet promoting 41 river routes across Thailand entitled "The Riverine Wonders of Thailand -- The Unique Oriental Charm." It highlights river cruises in Bangkok, Nonthaburi, Nakhon Pathom, Samut Sakhon, Samut Songkhram, Ayutthaya and Kanchanaburi.

[Brew]

great idea - every hour is happy hour

hope all bars will agree