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The president of Anheuser-Busch Brewing got an audience with a Cardinal and made a proposition, "If you change the Lord's Prayer from 'daily bread' to 'daily Bud', we will give the Holy See $100 million." The cardinal could hardly believe his ears, and quickly accepted the offer. The next day the Cardinal had an audience with the Pope. "Holy Father, I have some good news and some bad news. We've just won the Budweiser account, but we lost the sponsorship of Wonder bread."

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