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Pledging Policy Sees U K Importers Shun Thai Rice


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Pledging policy sees UK importers shun Thai rice

PETCHANET PRATRUANGKRAI

THE NATION

London

LONDON: -- Even sending 100 trade missions overseas to promote Thai rice will not succeed in expanding exports, as the government's price subsidy has undermined the commodity's competitiveness abroad and handicapped it against rival countries, Thai exporters and UK importers say.

"The rice pledging measure is a bad policy. Imports of Thai rice to the UK have dropped this year due to the price gap between rice from Thailand and other countries. Once British consumers become familiar with other rice, Thailand will not easily get back to the UK," a UK rice importer warned last week.

The Yingluck government recently dispatched a mission led by Thai Trade Representative Olarn Chaipravat to the United Kingdom to promote trade, including in Thai rice.

In a meeting of the Thai government, Thai rice exporters and UK importers, the importers urged the Thai government to review its price intervention policy, pointing out that it has ruined Thai rice exports to the UK.

One of the UK importers said his country now buys rice from Uruguay, Vietnam, India and other countries. In particular, imports of Thai white rice are falling.

According to the International Trade Promotion Department, India is the major rice supplier to the UK, which has a large Indian community. The UK imports an average of 600,000 tonnes of rice per year, of which brown or husked rice accounts for 43.45 per cent, white rice and jasmine rice for 43.03 per cent and broken rice for 11.11 per cent.

During the first half of this year, rice supplied by India grew 43.35 per cent to 99,766 tonnes, followed by Spain, which jumped by 30.08 per cent to 55,224 tonnes, but Pakistan slid by 54.16 per cent to 21,987 tonnes.

Thailand is the fourth largest rice supplier to the UK, but the volume plunged by 53.07 per cent to 14,693 tonnes during the first half of this year.

The UK importers called on the Thai government to reconsider whether to continue any farm subsidy programmes, as they will erode Thailand's export competitiveness in the long run.

"Thai rice is too expensive compared with its rivals such as Vietnam, but going further with the policy of the Thai government will shrink export volume," the source said.

A Thai rice exporter who joined the mission stressed that his company has not seen an opportunity to export more rice not only to the UK but also to other countries due to the unattractive price of Thai rice.

Although he tried to explain, Olarn could not convince the UK importers. He said his government will focus more on exporting higher value-added organic rice. The UK importers said that only a small quantity of such rice was needed and Thailand will certainly lose a big market to other rice traders as the biggest demand is for white rice.

Somkiat Makcayathorn, president of the Thai Rice Packers Association, said the government's price intervention policy is not a good measure to help farmers in the long run. It should concentrate on market demand and cost competitiveness. Consumers around the globe prefer white rice and sales through modern trade outlets. The government should not focus only on the high-end market, as the market for white rice is much different.

About 30 million tonnes of rice are traded worldwide each year, of which more than 80 per cent is white rice.

Vuttiphon Wanglee, managing director of Chaithip Rice, said the government should create better promotion channels and an export strategy for Thai rice. The government can help farmers but it should also come up with export promotion plans to encourage their production.

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-- The Nation 2012-11- 26

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Well this is no real surprise, the Thai government is very effectively pricing Thailand out of the global rice market, this country will end up with huge stockpiles of rotten rice that will only be fit for consumption by rats.

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Thailand is the fourth largest rice supplier to the UK, but the volume plunged by 53.07 per cent during the first half of this year.

When Arthur points out the Black Knight's Thai Commerce Minister's injuries, the Knight Minister insists,

"It's just a flesh wound!"

Black Knight (Monty Python)

http://en.wikipedia...._(Monty_Python)

.

Edited by Buchholz
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Vuttiphon Wanglee, managing director of Chaithip Rice, said the government should create better promotion channels and an export strategy for Thai rice. The government can help farmers but it should also come up with export promotion plans to encourage their production.

This just proves that no one gets or understands the problem. export promotion plans are not the answer. Thais seem to think that the rest of the world is an endless pot of gold to be continually mined. The harsh reality is that the pot of gold has been used up and increasingly the once affluent west is looking for value, as opposed to quality, which is the same denominator that most developing countries when they seek supplies to feed their populations.

The only people that seek quality are the so called elites, those with cash in abundance and whilst the number of millionaries has increased in recent history, so too and to a far greater degree has the level of poverty. Only a person who life is so out of touch with the daily reality for billions of people world wide would think that stockpiling 'high quality' rice to be sold at a higher market value would be a practical and effective use of money. And i'd bet my bottom dollar that the reason they think that its an effective use of money is because they have money to burn and assume everyone else does too.

So you can promote this until the cows come home, it won't make a blind bit of difference because no one will buy in the bulk required to make this project cash effective because it's just too expensive and the money spent buying it will not feed the required quote of mouths

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Basically, they're asking rice importers to subsidise the current govt's vote buying scheme.

And they wonder why they're not going for it. They're finding out the hard way that not everyone is as gullible as their voters. Their voters, in turn will (possibly) realize what's going on, at least within a year or so. Ho hum.

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Hey...It's the west. Most of the consumers don't know the difference between "superior" rice and "average" rice. What they do know is the price of rice. So, they will buy what is the most affordable, no matter how much Thailand tries to promote their overpriced product.

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maybe yingluk can call her friend David cheesy.gif

all jokes asside. Isn't it common in thailand as customers fade to put prices up - that's what they do in pattaya and not long after the said business is shutters down for good

I honestly believe Thaksin is trying to ruin this country, he may also have found a way to use the rice scheme to siphon money into his own pocket through bogus accounts, if so he will continue to get away with it until there is a full scale fiscal review which this government refuses to do whistling.gif

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Hey...It's the west. Most of the consumers don't know the difference between "superior" rice and "average" rice. What they do know is the price of rice. So, they will buy what is the most affordable, no matter how much Thailand tries to promote their overpriced product.

Rice in the UK for a lot of consumers is branded products at massive mark up prices like "Uncle Bens" a small box of boil in a bag will cost over a quid, only the comercial market knows how to buy rice - by the large bag load

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Hey...It's the west. Most of the consumers don't know the difference between "superior" rice and "average" rice. What they do know is the price of rice. So, they will buy what is the most affordable, no matter how much Thailand tries to promote their overpriced product.

Rice in the UK for a lot of consumers is branded products at massive mark up prices like "Uncle Bens" a small box of boil in a bag will cost over a quid, only the comercial market knows how to buy rice - by the large bag load

Well they have shareholders and owners to answer to, so bailing out the Thai government isn't part of their business strategy.

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maybe yingluk can call her friend David cheesy.gif

all jokes asside. Isn't it common in thailand as customers fade to put prices up - that's what they do in pattaya and not long after the said business is shutters down for good

I honestly believe Thaksin is trying to ruin this country, he may also have found a way to use the rice scheme to siphon money into his own pocket through bogus accounts, if so he will continue to get away with it until there is a full scale fiscal review which this government refuses to do whistling.gif

I tend to agree with you. I think Thaksin is so bitter about his money being seized and loosing face he is hell bent on ruining the entire country. Kind of like "if I can't have it then you can't either". The difference is that he is recovering it bit by bit through Yingluck and the cronies.
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