Toyota Motor Thailand adjusts 2013 sales downward

[webfact]

Toyota Motor Thailand adjusts 2013 sales downward
By English News



BANGKOK, July 18 - Toyota Motor Thailand reduced this year's sales volume to 450,000 units, down from the company's original target at 500,000 units.

Kyoichi Tanada, president of Toyota Motor Thailand, said the adjustment was because the company sold about 230,000 units in the first half of this year, down 1.6 per cent from the same period last year. However, the firm could still have the biggest market share at 32 per cent, he said.

From January through June, Thailand's total car sales volume reached around 740,000 units, a 22-per cent increase year-on-year, as a result of deliveries of cars booked under last year's 'first-car buyer' scheme and the promotional campaigns of automobile manufacturers this year.

According to Toyota Motor, Mr Kyoichi said this year's car sale volume is expected at 1.3 million units, a decrease of 9.5 per cent year-on-year, of which 620,000 units forecast to be sedans and 680,000 to be vehicles for commercial purpose.

The company set a target of exporting 438,000 vehicles this year, worth Bt185 billion, and Bt66 billion in spare parts, making the 2013 total export value to reach Bt251 billion. The target was higher than previously projected where the number of exported cars expected at 412,000 units, worth Bt168 billion, and the value of exported spare parts to Bt70 billion, totaling Bt238 billion.

The president said the new Toyota Vios will be exported in August, the first sedan to be exported to ASEAN.

Despite the lower sales volume this year, Thailand's auto market still grows compared to the past four years. Mr Kyoichi noted that once the ASEAN Economic Community (AEC) takes effect in 2015 and Thailand's new excise tax scheme is applied in accordance with carbon dioxide (CO2) emission, the sales volume in the next two years will reach more than 1.2 million units.

The new factory of Toyota Motor Thailand at Gateway City Industrial Estate in eastern Thailand will start operating in this year's third quarter, which will make the company's production capacity to reach 300,000 units/year from currently 220,000/year. The production ratio for export and domestic sale will also be adjusted from 45:55 to 50:50.

Mr Kyoichi noted that factors affecting the business will be the currency exchange rate, oil prices, and reserved power which impacts production capacity. (MCOT online news)


-- TNA 2013-07-18

[ginjag]

I think had Toyota done what Mitsu-Nissan-Honda had done their sales would have been well up.

these other companies produced the new eco cars 1.3 approx. cc. at a start price of 399,000 bht orders were taken for a long time -no one could get a showroom car.

Toyota persisted with a re vamped vios, starting at about 599,000. Now anyone wanting an economy car went to these other companies.

I had a vios previously and bought a Nissan march, as roomy as fast as comfortable and more refined accessories. Push button start, reverse warning eye etc.

Mine is not everyones want or need but it's an example (maybe ) why their sales are not up. Just to add if they had an eco car on the market I would have bought one. Never had a prob with Toyota.

[lee b]

Will have to buy a Honda then !

[Thai at Heart]

Give it a month or so, they will rejig the taxes into Toyotas favour. When Toyota bleats, every Thai government jumps'

[jcb2001]

Guess the government will just have to supplement Toyota auto sales by ordering more police trucks for all the policeman. Pity to see so many policemen riding their motorcycles to work and getting wet in the rain.

[Gomyway]

Why should Thailand be different than the rest of the world?

[Bof]

Why should Thailand be different than the rest of the world?

Ever heard of Thainess ?

[Gomyway]

Why should Thailand be different than the rest of the world?

Ever heard of Thainess ?

Oh yes - every day...

[drdoom6996]

Why should Thailand be different than the rest of the world?

Ever heard of Thainess ?

Oh yes - every day...

TIT!

[bonobo]

I don't remember the link, but I did read that Chevy, Ford, and Mazda were all making significant inroads into the Thai market, gaining market share. That has to be at the expense of others (read Toyota.)

[belg]

what a surprise

no more tax payers money being thrown to first car buyer SCAM