Mama may not increase the price but I bet they reduce the amount of noodles in the package.

Last time I checked, about 4 years ago, those very same 6 Baht noodles were 1.25 Euro in my country.

Idiotic Country..sales drop so increase the price ...Duhh!!!!

You beat me to it. The IDIOCY of it is STAGGERING!

This could be a fake news, to make people angry toward Yingluck government for increasing the cost of living.

The truth, as said by MAMA, the market leader, that there is NO price increase.

Don't listen to the small players; listen to MAMA only.

increase the price so those that can buy it will gain face by being able to afford the "luxury"

I rarely break silence!... but this topice is just too stupid to bear!

Thailand is in a crisis.. and what you have for me as a news item, is f....ing noodles, what planet are you all from?

Idiotic Country..sales drop so increase the price ...Duhh!!!!

A noodle company is not representative of a country. I think it is likely that the article is intentionally flawed in details and gives information out of context. It is just trying too hard to point us. The entire way it is presented, it is trolling for some "hard up to prove that he is perceptive" lightweight to enthusiastically jump on the illogical business reasoning.

" A slower economy and the increase in the cost of living have prompted the public to spend less of their income on consumer goods affecting the sales of instant noodles in turn." Now that is reasoning that makes no sense. Probably one of the world's most popular eats by people strapped for cash is instant noodles.

This article acts as though it is trying to make a point rather than objectively reporting but the writer is too incompetent to hold it together.

Idiotic Country..sales drop so increase the price ...Duhh!!!!

---and the same with hotels...smart-ars3s

If you can make the same profits and produce and sell less, it is actually not a bad business model. Supply and demand is not an exact science and many other considerations apply -- lowering your prices so that you are selling below cost or maintaining a current price that allows you to be profitable only at certain sales volumes doesn't work when those volumes fall.

The vast majority of people buying noodles now will continue to buy even if prices increase but lowering the prices slightly will not likely generate more demand on a product that is already very cheap.

Maybe they lose 1% more customers if they raise prices 10% but if they lower prices 10% they would only see an increase of 1% on new customers while at the same time not being able to maintain profitability.

Then again, they must just be idiots -- just trying to show there actually might be logic behind the decision.

Thai are really thrashing about here. the quickest way out of business is to raise prices on a commodity type product rather than other marketing tools that increase share of market and distribution channels.

if you tell the public ( the uneducated public) there is a shortage of something, or they can't get it easily, it makes them want it all the more.

Idiotic Country..sales drop so increase the price ...Duhh!!!!

A noodle company is not representative of a country. I think it is likely that the article is intentionally flawed in details and gives information out of context. It is just trying too hard to point us. The entire way it is presented, it is trolling for some "hard up to prove that he is perceptive" lightweight to enthusiastically jump on the illogical business reasoning.

Mama is used as a very big measure for inflation in the Thai basket of goods. Everyone buys quite a few every week.

Next thing you know all those signs in the mall will change from 70% off to 90% increase

Supply and demand Now I understand Rice scheme, Supply goes up demand goes down so increase the price to balance it. Makes sense Just need to smoke another one to get it. Almost as good as want more money sell more product, Oh wait that makes sense Can't work in Thailand. But still good place to live.

This noodle price news will probably be more important to most Thais than the ongoing go

vt protest and scandals news. Noodles fill your stomach but politicians just fill your ears with BS.

No noodles fill your tummy but politicians and now the collage (Ha,Ha) educated business people are FULL of SHIT.

Because the sales are slow put the prices up, my God what will they think of next.

Yep, nobody wants to buy my car, so I increased the price, that'll show em!

lol....funny.....or you could just part the car out and actually make more money selling the parts

Idiotic Country..sales drop so increase the price ...Duhh!!!!

Yep, that's how it works. Similar scenario with place we used to eat at for years. Asked why the quality of meat had gone downhill, she said she had fewer customers so bought the cheap stuff and upped the price. Consequently never ate there again and she has now gone bust. They just cannot see the woods for the trees.

I rarely break silence!... but this topice is just too stupid to bear!

Thailand is in a crisis.. and what you have for me as a news item, is f....ing noodles, what planet are you all from?

A planet called 'Thailand'.

Welcome, friend. What Disneyland calls 'make believe', we call 'Bangkok'.

On a serious note, the price of instant noodles in Thailand actually is a gage to the economic situation in Thailand and cost of living. In western countries they may use the 'big mac' scale. It's actually a serious matter whenever a packet of instant noodles raises half a baht.

And since Mama is the market leader, they regulate such announcements and often lead the manufacturers in talks with the government. In the case of instant noodles, manufacturers need permission to raise noodle prices.

With the statement that "under the present regulations, each pack will have to be sold at no more than 6 baht per pack" it means the owners of the minimarts that sell these packs of instant noodles are going to be the ones hurt. The current price for a pack of instant noodles in already 6 baht and "regulations" prevent the mom and pops from increasing the price above 6 baht, even though the noodle companies are increasing the price by 30 satang. That's just not fair for the mom and pop minimart owners.

"Instant noodles makers have increased the prices of their products due to the decrease of sales."

Way to go Somsak, I bet the sale gona boom sky high now that you have increased the price

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Idiotic Country..sales drop so increase the price ...Duhh!!!!

Ah yes, more economic wisdom from Farang Land, home of the same financial geniuses who brought us:

Duh, indeed.

Your'e right, it's all connected to the instant noodle price in Thailand

Idiotic Country..sales drop so increase the price ...Duhh!!!!

Those of us who've been here some time cannot but marvel at Thai economics. A little plot of land adjoining mine couldn't sell at 3M, so increased to 4M, and still couldn't sell, so now 6M

Good. No more f*cking neighbours