Siam Paragon announces Bt100m sales campaign

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Siam Paragon announces Bt100m sales campaign
Kwanchai Rungfapaisarn
The Nation

BANGKOK: -- Affected negatively by the economic slowdown and decline in purchasing power, the retail sector anticipates growth of less than 5 per cent this year, causing retail players to launch attractive campaigns to stimulate sales in the fourth quarter, the peak sales season of the year.

Siam Paragon yesterday announced it would invest about Bt100 million in its biggest campaign of the year, "Siam Paragon 10th Anniversary: The Prismatic Phenomenon".

There will be two thank-you campaigns: a 10-week promotion with 100 prizes running from tomorrow to December 18 and a 10-day celebration including a series of "world-class" events and gifts.

Siam Paragon is one of the major shopping centres on Bangkok's Rama I Road, jointly developed by Siam Piwat Co and The Mall Group, Thailand's two giant retail developers. The 10th-anniversary campaign is aimed at increasing customer traffic at Siam Paragon by 5 per cent and to increase spending per transaction by 10 per cent.

Mayuree Chaipromprasith, senior executive vice president for marketing at Siam Paragon Development, said the strong partnership between Siam Piwat and The Mall Group had made Siam Paragon a retail phenomenon and a true "world-class shopping destination" that attracts more than 200,000 local and international shoppers a day.

"Our loyal customers who have high purchasing power and are members of our Platinum and Scarlet cards have not been significantly affected by the prolonged economic difficulty. We have seen their purchasing value and earning of points on their cards increase a significant 24 per cent year on year in the first three quarters of this year."

Chamnarn Maytaprechakul, executive vice president of Siam Paragon Retail, who is also chief marketing executive of The Mall Group, said the explosion that hit Ratchaprasong Intersection in the middle of August had little impact on the number of foreign tourists coming to downtown Bangkok. Foreign visitors disappeared from the Ratchaprasong and Rama I areas for only few weeks and traffic is now back to normal.

"However, with Thailand's GDP anticipated to increase by only 2.5 per cent this year, we believe that the overall retail sector in Thailand will increase by no more than 5 per cent in total sales this year," Chamnarn said.

He added that people's shopping behaviour had changed along with the economic difficulty, as they come to the shopping malls to eat and buy only necessary goods. The launch of attractive value-for-money campaigns will allow shoppers to decide more quickly what they plan to buy in the future.

Source: http://www.nationmultimedia.com/business/Siam-Paragon-announces-Bt100m-sales-campaign-30270469.html


-- The Nation 2015-10-09

[deckape]

And I am supposed to care because...?

[robertthebruce]

all the designer brands there are ''EXPENSIVE' so so much cheaper in ''London''..

so why would i buy there ???

best of luck with your ''SALE'..

[PaPiPuPePo]

Thanks for the circus, can I have some bread now?

Maybe these malls full of stuff only hi-sos and farangs can afford aren't appropriate for a country at Thailand's PPP level. I wonder if that's ever crossed anyone's mind. I've even seen farang trumpeting the opening of another one of these sterile monuments to conspicuous consumption as a sign of Progress with a Capital P.

Building some malls like a cleaned-up, a/c'ed Chatuchak would only be beneficial to hoi polloi, and not make the developers so rich, so what's the point?

[Thian]

all the designer brands there are ''EXPENSIVE' so so much cheaper in ''London''..

so why would i buy there ???

best of luck with your ''SALE'..

Yes more expensive then in Europe and the staff can't speak any word english. Even when i speak Thai to them they promised me 10% discount but just charged me the full price on the credit card.

Products who run on batteries are very old and don't work anymore because the battery is dead.

Products with lifetime warranty don't give any warranty when broken.

Staff didn't get any training at all it seems, they act like they are on the market upcountry.

They better invest the money in training their staff. Also they need more booths to sell skytrain-tickets. And the aquarium should charge the same price to Thai and farang.

[DrTuner]

With the prices they got, peanuts.

[spidermike007]

I love Siam Paragon. It is an amazing mall. And I am not a mall guy. But, I go there to eat, frequent the cinema, the book store, banks, electronic stores, browse, and babe watch. I rarely ever buy anything in the higher priced stores. My guess is that is the same for the majority who visit.

[Prbkk]

Paragon is the mall with the aquarium that charges foreigners a premium to enter ( can't remember if it's double , triple or wahtever)

[kblaze]

no one's gonna comment on "The Prismatic Phenomenon"???

Dear God what on earth does the refraction of light have to do with shopping?