uptheos Posted May 19, 2016 Share Posted May 19, 2016 London (AFP) – Aston Villa revealed ambitions to become the most popular team in China after Harvard-educated businessman Tony Jiantong Xia snapped up the relegated club for a reported $87 million. The “Villains” crashed out of England’s Premier League after winning only three times this season, but they will have their fingers crossed for better times ahead under their new ownership. http://worldsoccertalk.com/2016/05/19/villa-to-be-most-famous-club-in-china-after-87m-swoop-2/? Link to comment Share on other sites More sharing options...
mrbojangles Posted May 19, 2016 Share Posted May 19, 2016 They will have to fight hard for that title. Man City already have a head start on them due to the $400m (£265m) investment from Chinese Media Corp in Dec 2015 Link to comment Share on other sites More sharing options...
Bredbury Blue Posted May 19, 2016 Share Posted May 19, 2016 I can't imagine china is much different to thailand and will be full of Arsenal, Chelsea, Liverpool and ManU fans. No way will Villa become the most popular team in China! Link to comment Share on other sites More sharing options...
SantiSuk Posted May 19, 2016 Share Posted May 19, 2016 If he's a Harvard graduate he needs to learn a lot more about the Chinese (and Asian) mentality when it comes to brand identification and loyalty. Needs to build that luxury image first. Villa? Get real! Not in his lifetime. Link to comment Share on other sites More sharing options...
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