Broad social effort to help rice farmers
By PRATCH RUJIVANAROM 
THE NATION

 

Pictures of rice taken by Facebook user “Nok Foofriday” are being |distributed for free to farmers who can use them to advertise.

 

Online direct-sales campaigns prosper

 

BANGKOK: -- CIVIL SOCIETY has united to help farmers during the crisis as rice prices decline, with many people volunteering to assist in selling the crop.

Since a campaign encouraging farmers to sell rice directly to consumers was kicked off by Kasetsart University lecturer Decharut Sukkumnoed last week, the trend has gained traction with many farmers turning to direct sales to end consumers. Meanwhile, people have offered help to farmers with many types of assistance to show their support for producers of the country’s main staple.

For example, Ararat Tanarach, owner of the newly founded rice brand “Comacomi.studio” and a graduate student at the Chiang Mai University Faculty of Architecture, said she wanted to use her knowledge to add value to the crop and help poor farmers to realise higher profits.

 

Full story: http://www.nationmultimedia.com/news/national/30299325

 

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wait for the  "poor  millers" to  appear  followed by the  "poor  middle  men"