Teens are ‘Thailand’s toughest ad audience’

By The Nation

 

GENERATION Z – people aged 16-19 – are increasingly relevant to brands as a barometer to gauge future advertising trends, a new study finds.

 

Kantar Millward Brown’s global “AdReaction” reveals that while this “digitally native” group was raised with technology, it is the toughest for brands to engage with. In Thailand, these teenagers represent 18.3 per cent of the population, or 12.5 million consumers.

 

Based on surveys of more than 23,000 consumers in 39 countries including Thailand, the “AdReaction: Engaging Gen X, Y and Z” study analyses media consumption patterns, advertising attitudes and creative-approach responses to provide guidance on how to engage more effectively with this new key group, making comparisons with Gen Y (aged 20-34) and Gen X (35-49).

 

Full Story: http://www.nationmultimedia.com/news/breakingnews/30303916

 

-- © Copyright The Nation 2017-1-11

Make your ads educational if nothing else.

Borrow......buy......be happy!